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"Rabbit Logo" President Lu Peiqiang Business Philosophy

2011/2/22 13:20:00 363

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Looking back at the most moving China in recent years

Fashion Show

Perhaps the industry will refer to the children's fashion show held in Beijing by Liu Yang, the famous fashion designer of China, on behalf of Hongkong's brand. It's made up of an amazing and amazing number.

Latest fashion

On the T stage, 80 children from all over the world are dressed in full range from head to toe accessories, fashion dolls and daily necessities of fashion, clothes and clothes, badges with brand culture, creative and innovative "rabbit logo" brand, colorful black and white fashion, personality,

fashion

The colorful and lively children's fashion clothes life has attracted countless attention from the society.

Hongkong "rabbit logo" fashionable children's wear brand

Is this question mark the curiosity of children's new concept children's clothes? Or is it the confusion of more than 300 million Chinese children who can't buy the right fashion? Is it the expectation of the children's consumption market for Chinese fashion designers? Or is it the clothing entrepreneur's endless doubts about the innovative children's fashion brands?

Lu Peiqiang, President of rabbit logo

Later, it was discovered that this series of serial numbers was actually the leading actor behind this huge children's fashion conference. Lu Peiqiang, President of Limited by Share Ltd of Hongkong rabbit label International Group, was unable to give up in the innovation of Chinese children's fashion brands.

Wise thinker

Lu Peiqiang, once a Chinese pupil whose clothing was difficult to express his children's nature, was in Hongkong. After starting from the international trade processing list of children's clothing and learning the way of clothing management, and after digging the first barrel of gold in the market, the man who had an avant-garde, broad-ranging vision and delicate feelings decided to build a brand of advanced children's clothing that could lead the fashion children's dress culture and create children's dress concept and value revolution.

Teenage fashion is Chinese fashion! Let Chinese children dress more beautifully. Lu Peiqiang begins to realize his dream deeply hidden in the bottom of his heart.

Lu Peiqiang is well aware that children's clothing business is faced with two generations of children and parents. Only by studying the characteristics of children's consumption psychology, studying how to guide and enhance the aesthetic vision of parents, studying the changes of children's wearing patterns, and refining children's consumption demand into multiple levels, our children's fashion brands will be more effective in market competition.

In August 1998, he founded the brand "rabbit rabbit mark" that embodies children's "pure, good and intelligent" in Hongkong.

In view of the fact that the added value of Chinese children's clothing is not as good as that of the international brand, Lu Peiqiang positioned the core value of the brand competition market in full of artistic vitality and modern spirit of innovation.

Taking advantage of the taste of children's fashion, Lu Peiqiang and his R & D team decided to choose black and white to disguise the innocence of children after inspecting all kinds of excellent children's clothing at home and abroad.

Lu Peiqiang explained this bold move: in the colorful colors, black and white are the most beautiful and pure colors in human society, which can give people a sense of classic.

The black and white elements evolved into the leading elements of the brand. Not only can they win the urban children with outstanding personality in many children's clothes, but they can also show the personality of "rabbit logo" brand in the numerous children's clothing, and enhance the cultural quality of the brand.

Faced with peers' puzzled eyes, Lu peqiang joined hands with Liu Yang, a famous fashion designer in China. He invested heavily in Beijing to hold the first large-scale children's fashion conference in China, with two black and white colors as the keynote and colorful colourful ornament. Through the fashion design of children's learning, games, fun, festivals, sports and other living conditions, the classical simplicity, personality taste and fashion romantic children's life style was deducted to the extreme.

The black and white fashion strategy of the "rabbit mark" brand touches the capital and touches many children's parents and fashion dealers.

When countless dealers rushed to the China International Clothing Fair "rabbit mark" brand booth to sign the contract of joining, when the "rabbit logo" black and white children's fashion created a miracle of selling millions of pieces annually, the joy of Lu Peiqiang's heart quietly rose to his face.

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Hongkong fashion children's wear brand "rabbit logo"

Good and new

In the face of the acceleration of the international brand landing in the Chinese market, Lu Pu Qiang expanded the brand research and development and operation decision center of enterprises in Hongkong. At the same time, it established a garment processing base in China, and soon opened the first brand store in Guangzhou downtown.

Lu Peiqiang realized that in order to ensure the product's functionality and brand's fashionable and fresh activity, he could stand at the commanding heights of the market and win the battle with his best opponents.

Around the fashionable consumer demand, Lu Peiqiang set up the brand design center in the fashionable cities of Milan, Paris, Tokyo, Hongkong and Guangdong, and hired the product R & D team of more than 70 well-known Japanese children's wear designers, leading to the strength of product design and research funds invested by tens of millions of dollars each year. According to the physiological characteristics of children, children's natural elements were expressed around the elements of children's fashion, and the special design of children's clothing function was strengthened. By means of the combination of knitting and weaving, mix, match, version, fabric, accessories, and craft rich changes, the average variety of new products in the market was put into the market every 1000 times.

In order to further develop the character of the "rabbit label" brand, Lu Peiqiang cooperated with fabric suppliers to develop and develop more than 80% of the fabric. This increased the cost by more than 40%, but the latest international research and development of the imported rabbit fabric with new functional fabrics was introduced. With the characteristics of "super light, super soft, super warm, fashionable and environmental protection", the brand's love for children's life was revealed.

　　為保證消費者時時都能在兔仔嘜專賣店里買到時尚鮮活的少兒時裝，盧沛強把關注少兒衣裝生活方式作為根本，引入時尚女裝的開發模式，用時尚鮮活的流行元素對每款童裝從頭到腳的精心配飾設計，狠抓與服裝搭配的布娃娃、玩偶、以及學習生活用品的精心組合設計，深化每款童裝上與品牌文化相吻合的徽章、圖紋的細膩創意設計，在顯現文化底蘊豐厚的“兔仔嘜”少兒時裝新鮮、個性、時尚、酷炫、活潑的個性、檔次和品味中，強化產品組合性強，易搭配的系列感和彰顯自我、個性的都市時尚感，在產品搭配互動性的設計創新上大做文章，實現了按季節變化將產品搭配組合波段性上市，終端賣場始終保持不斷有時尚流行的產品任消費者挑選。

Because of the "rabbit logo" children's fashion, the products of different bands and seasons can be matched with each other, and new fashions in the collocation are deducted, thus achieving the brand environmental responsibility of "upgrading commodity interoperability and reducing household consumption."

The fashionable charm of "rabbit label" brand has conquered the market, and it has set a record of over 20% year-on-year sales growth.

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"Rabbit logo" brand store

Good Alliance wins

When the "rabbit label" brand store has expanded to more than 1000 of the country, people are expecting that "rabbit rabbit mark" and other brands, like the other brands, are expanding in the market, while Lu Peiqiang has made a puzzling decision: the enterprise is slowing down.

The sale of past contributions to new stores has been pformed into the potential of digging a single store, taking the innovative brand service culture as the essence of the competitive market, and placing the brand management culture in every detail to promote the enhancement of the added value of the brand.

In the eyes of the outside world, the sales volume of "rabbit logo" has been reduced to 600. The sales figures that have surged have declined. However, employees have read a bit of unnoticeable gratification from the eyes of Lu's total wisdom: intensive farming and intensive farming, the slow rhythm of the rabbit market, the multi rhythm emotional marketing operation, the innovation of the brand value connotation, and the improvement of the management concept of children's values in family life, but the fashionable vitality of "rabbit logo" has not diminished, and the value of the brand has been continuously upgraded in the adjustment.

"Rabbit logo" brand store

Taking the international brand as an opponent of the challenge, Lu Peiqiang led the "rabbit mark" to open up the innovative project of brand service concept and business mode, and adopted the light assets operation mode, concentrating manpower, financial resources and material resources on the design innovation and the innovation of marketing service, so that the rhythm of the listing of new products, the rhythm of market information feedback, and the rhythm of product sales replenishment are greatly improved.

Take yourself as an opponent of the competition. Lu Yi Qiang Guang, in cooperation with the famous international design and research institutes, has developed a brand of children's clothing with international famous design and research institutes by co operating with the international famous design and research institutes. It has cooperated with the famous international fabric organizations to develop brand exclusive fabrics, and cooperate with the famous business planning institutions to create the brand culture image. Through the cultural innovation and integration of brand management every two years, the "rabbit logo" has been successfully completed in the marketing channel reform.

In 2007, rabbit logo company, which adhered to the "shop downsizing project", opened its first brand store in Southeast Asia and the Middle East.

In the increasingly competitive market, "rabbit logo" has opened up the market rapidly with its excellent materials, fine workmanship and unique design style. It has stood out in the era of individuality and social segmentation, and has become a popular international clothing brand for children. It has always been ranked among the children's clothing products in the sales of many shopping malls.

To maintain the pace of fashion innovation and fresh consumer demand, Lu Peiqiang led his team to unremittingly use the "rabbit mark" brand culture to extend the dream of children's childish dreams. In the black and white classics, the children's fashion, simplicity and unique personality of the rabbit BlackLable series compete for the two or three grade market. At the same time, the new product image of the rabbit series RedLable, which combines the fresh and full-color with the classic black and white into a romantic European fashion, is launched with the new introduction of the fashionable character of individuality and urban fashion, expanding the mainstream market of the one or two grade and department stores in China.

The new development of children's life product line with the appeal of childishness as the core is a fashionable youth product line that combines the fashion and classic design styles with teenagers as the object. It is a shining young product in the atmosphere of international children's fashion.

Lu Peiqiang's wise eyes glittering with sincere eyes told me that it is a very meaningful career to use the fashion to return the children's nature and interpret their children's personalities.

From Lu Peiqiang's eyes, I read a heavy sense of mission and a belief that life is a life.