Internet Traders Inventory! Who Is The Online Shopping Guy?

The online shopping market is a must for the business sector in twenty-first Century.

Nowadays, online shopping mall is no longer a supporting role in retailing.

During the Spring Festival this year, a lot of online merchants changed the "closing" practice in the past, but in particular, it increased the scale of logistics distribution in particular.

When more and more consumers are used to moving their mouse and shopping on the Internet,

1 e-commerce Department

Technology helps ease crossover

Representative:

Alibaba's Taobao website is unique in China's online shopping market.

Taobao's shopping platform model has become an imitation of Tencent, Baidu and other enterprises.

These internet giants rely on the absolute superiority of technology and information to build online shopping platforms.

At the same time, Tencent, Baidu and other Internet companies have a certain customer base and market visibility in Internet information and services, and can cultivate potential customers for new businesses.

According to statistics, Tencent's patting shopping platform's share in the C2C market has reached about 10%.

Baidu, after having a platform to test the water shopping website, joined the Japanese Lotte Group last year to create a B2C shopping mall Le cool day.

2 professional entrepreneurship Department

The sales team is agile.

Representative: Jingdong mall, Dangdang, new seven day electrical network.

Unlike most B2C companies taking the Internet and IT routes, Jingdong mall CEO Liu Qiangdong is positioning Jingdong mall as a retail enterprise.

This has something to do with Liu Qiangdong and Jingdong's initial efforts from Zhongguancun stores, but it is precisely this commercial location that makes Jingdong mall like a duck to water in the field of e-commerce.

Like Liu Qiangdong, Dangdang, new seven days and other e-commerce business owners are familiar with the traditional channels of agency channels, joint pooling and other modes, the use of new Internet technology, the commercial circulation mode and the Internet integration, open up new online retail channels.

Dangdang CEO Li Guoqing has been in the book publishing field for 10 years before he founded Dangdang. He knows Chinese traditional book publishing and distribution links very well.

Zuo Yingjie has similar experience with the two leading enterprises of e-commerce.

He worked in traditional enterprises such as Wumart and SKYWORTH, and then founded a new seven day electrical network.

For the link between traditional retailing and online shopping mall, for example, for example, the shopping guide in traditional stores, online shopping has become a silent shopping guide with the combination of commodity arrangement, web page opening speed and commodity information.

3 brand Department

Success in low price fashion

Representative: Fan Kai pin, Mai Bao.

When it comes to online branding websites, we have to talk about all customers.

This flagship fast fashion online clothing brand, last year, through the mass advertising online and offline, has enabled more consumers to know "Vic".

In 2010, sales of van customer's products amounted to 2 billion yuan.

Vic CEO Chen has set an annual sales target of 6 billion yuan for Vic.

This means that fans will sell 100 million clothes this year and will rank among the largest clothing brands in China.

Clothing department stores are the focus of the birth of online brands.

Besides fans, there are also online brands such as juststyle and Martha Maso.

This is not only due to the habit of online shopping, but also to the needs of many Chinese enterprises in the textile processing industry.

Some foreign trade processing enterprises in southern coastal provinces and cities try to shift from simple export to "two legs".

Mai Bao is a successful brand under this background.

Ye Haifeng, a wheat bag CEO, has done more than ten years of OEM business for some foreign brands. After that, he began to try to sell the products of foreign trade in the domestic market, and on the other hand wanted to make his own brand. In 2007, he founded McDonald's leather goods company.

At present, the wheat bag has many fashion brands, such as flying space, wave beauty, card Tang, Alfa and so on, and exclusive network agent international Disneyland Mickey, China Hongkong Wei Mo and other international brand products.

At the same time, Mai Bao also has fashion research centers in Venice and other places.

It is reported that its sales in 2010 are expected to reach 400 million yuan, and the target of 2011 is more than 1 billion yuan.

The growth of online brands such as Vic and Mai Bao is undoubtedly one of the best tools for stabilizing the market.

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4 service providers

Service providers wait for cross boundary

Representative: China Post, Shun Feng, Tantong, Shentong, UnionPay, mobile

It should be said that logistics distribution, online payment is the core link of online shopping.

This Spring Festival has just proved this truth.

As the courier company's cargo explosion and holiday, online orders can not be delivered on time or even sent out, Taobao sellers and other online stores that rely on third party logistics cooperation companies are "injured".

The logistics providers are no longer willing to serve the e-commerce enterprises, but extend their businesses to the e-commerce enterprises.

Logistics companies rely on the existing distribution system to operate cross-border online shopping centers.

At present, China Post, Shun Feng, Tantong and Shentong have gone to the front desk to start online shopping business.

On the other hand, UnionPay and mobile have opened their own online shopping mall and integration mall.

These service providers are eager to reach out to the partners' sites. Not only do they see the huge consumption potential of the online shopping market, the key is that they have existing resources.

However, from China Post's post music network, Shun Feng's E business circle network, Tun Tong's new rural network and the sales and market reaction of the union online mall, it is hard to fight against professional online shopping centers.

Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, pointed out that the service providers lack the experience of developing and operating large-scale e-commerce, and at the same time, the management system is relatively rigid. These inherent defects make it very difficult for them to enlarge the online sales platform.

5 producer Department

Take shortcuts to bypass traditional channels

Representative: COFCO, Galanz, TCL, Konka, Hisense,

Foxconn, YOUNGOR, good news birds

Products entering the traditional channels have the pressure of entrance fees and labor costs. The cost of investment in self built sales network is large. The emerging e-commerce has made manufacturers see a shortcut to self built channels.

At present, Galanz, TCL, Konka, Hisense, Foxconn, YOUNGOR, news birds and other manufacturers have opened an independent online shopping mall.

However, the products of this kind of online shopping mall have "natural defects" - generally only selling this brand product, customers have little choice, and are difficult to compete with comprehensive shopping websites.

At the same time, in terms of price, manufacturers self built online shopping mall is also facing the problem of how to balance prices on line and line.

In the online shopping mall built by many manufacturers, what I have to say is that I bought a network of COFCO.

The website not only sells COFCO's products such as Fuling, Yue, Mengniu, the Great Wall and other products, but also includes brand products such as Kaf and Nestle and imported food.

Although the sales volume of my network has been difficult to compete with the comprehensive shopping websites such as Jingdong mall, Amazon, Dangdang and so on in the whole B2C industry, but with the brand awareness of COFCO, its proportion in the online food market has increased rapidly.

In addition, Foxconn's Flying Tiger Tesco has become one of the important strategies for Terry Gou to expand its sales network.

Flying Tiger Tesco not only sells 3C products of Foxconn OEM, but also increases daily necessities.

It is reported that Xu Lei, former vice president of Jingdong mall, has joined the flying tiger Tesco to help them expand rapidly in the B2C industry.

6 traditional retail department

Face the threat and take the initiative

Representative: Suning Appliance, Yintai, Wangfujing and Xidan department stores.

Faced with the rapid wave of online shopping, traditional retailers no longer ignore the threat of this emerging competitor, and begin to try to join this new industry.

At present, Yintai department stores, Wangfujing department stores and Xidan shopping malls have already launched online shopping centers. Suning, Gome and other home appliance stores are also involved in the online shopping market through self construction or merger and acquisition.

Traditional retail channels have certain guarantee in product category, user recognition and after-sales service. However, an unavoidable problem is that traditional retailers will face how to overcome the embarrassment of "right hand to hand fight".

At the same time, traditional retail enterprises enter the field of B2C, and we need to adjust our business philosophy and change the misunderstanding of B2C.

You know, e-commerce is not simply selling goods to the Internet.

Suning electrical responsible person told reporters that the group is making efforts to build suning.com online shopping mall.

From the current operation and management, physical distribution network and storage distribution can not be simply shared with suning.com.

Taking distribution as an example, although Suning's warehousing and distribution services provide door-to-door service to customers, the customers of online shopping centers have higher requirements for distribution time, and the response speed of distribution systems is higher than that of stores.

In view of this, Suning has decided to set up an independent express company to meet suning.com's order delivery needs.

6 billion yuan

In 2011, fan Ke Cheng set the target of annual sales of 6 billion yuan.

400 million yuan

Wheat bag sales in 2010 are expected to reach 400 million yuan, the target of 2011 is more than 1 billion yuan.

10%

Tencent's patting shopping platform has reached about 10% of the C2C market share.