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    Shenzhen Department Store Spring Clothing Marketing On "Women'S Day"

    2011/2/26 9:00:00 83

    Department Store Spring Marketing


     

    With the approaching of March and the gradual warming of the weather in Shenzhen,

    Spring clothes

    It has become a hot spot in the current consumption of the public.

    In line with the characteristics of this seasonal consumption, the spring clothes of major businesses have been fully installed, and specifically for spring sales.

    Marketing

    Activities are more varied.

    Reporters noted that due to the "38" women's Day approaching, many businesses spring clothing marketing activities have begun to combine with this festival, in order to fight for women.

    clothing

    The biggest consumer.


      


    This spring is fully loaded.


    In fact, for Shenzhen businessmen, spring clothes are not the latest thing.

    Due to the short and warm winter in Shenzhen, many new clothes had already started to come up at the end of last year. Spring sales during Spring Festival also became a hot spot.

    Now, when you walk into any department store or shopping center, you can see that it is almost all the shadow of spring clothes, especially the floor of women's clothing.


    In the more famous clothing sales department stores in Shenzhen, such as Huaqiang North Maoming industry and Jun Shang department store, the sales staff told reporters that the whole field is now the world of spring clothes, and that the new outfit is almost all new this season and has a stronger fashion.


    According to market participants, because of the rising cost of cotton and labor this year, the price of spring clothes listing has been improved.

    However, in an interview with reporters, the sales staff of the mall said that the competition in Shenzhen's retail market was fierce. Even though the price of the spring clothes was raised, the shopping centers would soon have preferential activities, so the real selling price did not increase significantly.

    Some consumers also said that because they are now accustomed to buying clothing after the discount, they have not yet felt that the price has been greatly improved.


    Spring dress marketing is on women's day.


    According to the reporter, at present, the sales momentum of spring clothing has been overshadowed by winter clothing. Some women's clothing counters have just been on the shelf.

    The spring clothing marketing activities of various shopping centers have also been launched, most of which are combined with the coming 38 "women's Day", and the winter clothing clearing activities are continuing.


    Mao Ye Department Store: maiye department store Huaqiang store, from February 25th to March 8th, launched the sixth fashion women's day, the women's wear and women's shoes 6 fold; women's clothing shopping for 388 yuan can be replaced with super value merchandise; women's underwear, women's shoes, cosmetics, household beds and other special launch of the "38" women's Day special items; Nanshan Maoming industry from February 22nd to 28, 1 yuan for fashionable clothes, 3 times discount A coupons or 2.5 times discount B coupons, cosmetics 1 yuan for 1.25 times discount F coupons; Maui friendship shop winter dress clearance MARCUSS, SATCHI Satchi, a.Jesdani autumn winter wear 50 percent off, spring and summer clothing folded up; Mitch's discount; lady house full of decline.


    Tianhong: from February 25th to 28, Nanshan Changxing Tianhong buys 20 percent off new products in spring from Tianhong VIP card. From today until March 1st, Merlin Tianhong has launched the "love" Shang "woman, the most beautiful March day" Spring Festival listing activities. The event brings together more than 200 brands and thousands of new products. From February 25th to 28, the new spring products of Tianmin Rainbow Department are as low as 30 percent off, and Baoan's pioneering spring rainbow new product elegant Listing 8 folded, and the old cash cleared to 80 percent off.


    Sun department store: from February 25th to 28, sun department stores launched new spring products in 2011, and new products of various brands appeared. On the basis of simple and generous, they added many different elements. This year's spring dress has many distinctive features, attracting many consumers' eyeballs.

    During the event, a number of famous brands will also hold a large sale.


    Year old treasure store: year old department store 2011 new spring dress has been put on the stage, all kinds of preferential activities for spring clothes are also unfolding.

    At the same time, the year old Bao also held the autumn and winter clothes and season clearing activities, which started from February 28th to the autumn and winter, and the 2 sale of the sale.

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