Online Merchandise Certification Regulation Is In The Vacuum Taobao First Store Selling Fake Clothing Brand Complaint

In February 21st,

4000 Taobao shop sold for holiday

In February 25th, Guangzhou Fangna Clothing Co., Ltd. filed a lawsuit against 4000 online stores in Taobao, which opened in Wuhan.

According to Yang Yonghua, general manager of e-commerce Department of Guangzhou fangnai Garments Co., Ltd., Guangzhou women's underwear brand "fangnaer" was registered in the National Trademark Office in July 28, 2003, and has become one of the ten brands in China's underwear industry.

But since 2009, the company has been receiving complaints from consumers about the fake "Fang Naer" bought from Taobao. The company found that the "Fang Nell", worth hundreds of yuan, sold tens of dollars online, but it was a fake "Fang Naer" brand.

The survey found that more than 4000 online shops suspected of selling fake "Fang Naer" were sold on Taobao.

The company has notarized 1045 of the sale online stores.

Reporters found that Taobao's search for "Fang Naer" could not find any online shop.

Taobao said it had deleted relevant links after receiving complaints from Fang Nell.

Yang Yonghua said that Taobao did delete these links, but Guangzhou Fang Ni company's Taobao store flagship store, which was launched on Taobao, was also closed.

Taobao's first big store also sells fake products.

In the list of Taobao shops that sell fake brand of Nell brand, the most interesting thing is lemon green tea: the average daily web browsing rate is over 500 thousand, annual sales volume is over 100 million yuan, Taobao's first five crown stores, known as Taobao's first big store.

Yan Qiao, manager of the public and customer communication department of Taobao, said there was a problem of selling and selling fake lemon green tea. In 2010, 8 penalties were imposed on the shop, including the prohibition of commodity shelves, the prohibition of new goods on the shelves, and the closing of online shops.

"After receiving complaints from Fang Nell, Taobao deleted relevant links, and penalties for lemon green tea shops also showed Taobao's determination to punish illegal online shops, regardless of the size of the shop.

The lawyer of Fang Nell clothing company said that the lemon green tea shop selling fake products is characterized by selling fake products.

The shop that sells Fang Nell fake products usually uses the word "authentic nears" when making product descriptions. The lemon green tea shop describes the product as "Fang Nai authentic product", but the picture shows the picture of Fang Naer.

What does "Fang Nai authentic son" mean? It is to avoid our right people to search it out as a keyword when they fight online, that is to say, when it sells this product, it knows that this product has problems, so deliberately made an obstacle setting.

Taobao should bear joint and several liability.

As the largest online shopping platform in China, Taobao sold nearly 400 billion yuan last year.

Taobao said that Taobao has never been counterfeiting, selling or protecting fake products, and has set up a strict supervision mechanism against selling and selling. It has made every effort to protect intellectual property rights, crack down on Internet fraud and false information on the Internet so as to better protect consumers' interests and brand manufacturers' interests. In 2010, it handled 14 million pieces of infringing goods.

Wang Fengchang, CEO, thinks China's e-commerce has been developing rapidly, but the regulatory means have not kept pace with it.

"It is obviously problematic to retrieve Rolex watches on Taobao and find hundreds of dollars in watches, because a Rolex watch can not be sold at such a low price.

The Swiss high-end watches sold on Taobao are basically fake. "

Online product certification regulation is in vacuum.

In addition to all kinds of fake and shoddy goods, some online homemade foods, cosmetics, clothing and accessories have also been questioned by many netizens.

Are these food hygiene qualified? Are heavy metals in cosmetics illegal? Are clothing and clothing, especially children's clothing, formaldehyde and other pollutants exceeding the standard?

Wang Fengchang said: "we should extend the traditional commodity certification, sampling supervision and other means to the Internet.

The sale of these goods by online stores is only a change in sales channels, and should not affect the safety attributes of goods.

The business sector should also authenticate the stores selling these goods to see if they have the qualifications to sell them. If there is no qualification, Taobao should reject the sale of these products.

If the shop does not have the qualifications to sell related products, Taobao should bear joint and several liability.