Lining's Brand "New Action" Has Been Sold For 3 Years, And The Company Has Not Yet Registered.

In connection with Li Ning Co, Zhang Xiaoyan, director of public relations of the company, said that the cause of the matter was that when printing the tag, the "heartbeat" was printed as a "new move".

Recently, WAL-MART store in Zhichun Road, Beijing, found that the "Xin Dong" brand sportswear production company "Shanghai new sports goods Co., Ltd." was not registered in Shanghai industrial and commercial bureau.

"New mobile" brand sports tag and sports shoe box are shown in the instructions, "new mobile" comes from Li Ning Co, "Lining (China) Sporting Goods Co., Ltd. authorized", "Shanghai new sports goods sports Co., Ltd. produced", the company address is "Shanghai Luwan District manufacturing Bureau Road 258 red double happiness building 3 floor".

The box instructions of "new mobile" brand shoes are also consistent with the contents of sports apparel labels.

Reporters on the Shanghai industrial and commercial bureau website, did not find the "Shanghai new sports goods Co., Ltd." registration information.

Yesterday (February 28th), the "daily economic news" reporter went to the Luwan branch of Shanghai industrial and commercial bureau, and did not find the company's information.

Shandong yuantin law firm partner Zheng believes that the products sold by the unregistered enterprises in the supermarket are products of unknown origin. Once there is a quality dispute, the consumers' rights protection will encounter legal obstacles.

A new employee of the brand new sales department in Beijing, who answered and recorded the call, told reporters that the registration application of the "new mobile" company has been submitted to the Shanghai Administration for Industry and commerce. However, registration has not come down.

The woman also told reporters that "new mobile" brand is Li Ning Co's brand, has been used for two years.

Yesterday, the Beijing Li Ning Co government and director of external affairs Zhang Xiaoyan replied to reporters' mail that the instructions in the new mobile sportswear tag and the sports shoe box were wrong printed by the production enterprise and should be "heartbeat".

In the third quarter of 2010, the new logo was changed because of negligence in communication, and it was wrongly printed as "new move".

After discovering this problem, the market, sales and logistics departments of the heartbeat market take measures in the shortest possible time, immediately produce the tag of "heartbeat" tag, notify each sales area, quickly find out the number of products in the sales channel and inventory, suspend the sale of the products that are mistaken and mistaken, and change the tags including clothing and accessories, and the wrong printing labels in the shortest time, replace the "new mobile" with the correct name, "the heartbeat", and the remaining stamps in the factory have been destroyed before the end of November 2010.

Zhang Xiaoyan said.

Zhang Xiaoyan said on the phone that the "new movement" clothing tag in the shopping mall had been changed to "heartbeat" tag before December 10, 2010.

But in mid 2 2011, reporters at WAL-MART store in Zhichun Road saw the tag "new movement" clothing and outer box logo as "new movement" sports shoes, and did not see Zhang Xiaoyan's "heartbeat" sign.

In addition, reporters found that some producers of "new sports" sportswear and shoes were Beijing Li Ning Co, and some manufacturers of sports shoes on the outer boxes also showed Beijing Li Ning Co, and did not see Li Ning Co products as trademarks.

Reporters on the China Trademark online inquiry found that the trademark "new move from Li Ning Co Z" and "new mobile Z" ownership per capita "Lining sports (Shanghai) Co., Ltd.", the company also has a number of categories of "new move" trademark.

And Zhang Xiaoyan's "heartbeat" trademark can be found 54 items, there is no news of Li Ning Co registration.

A customer service telephone operator at Zhichun Road WAL-MART shop asked for a reporter's request to verify the relationship between the "new mobile" brand and the Li Ning Co, and replied that "new mobile" is the brand of Li Ning Co, which is authorized by Li Ning Co to produce another company, and is delivered to WAL-MART by the authorized company.

The operator said that the "new mobile" brand dealing with WAL-MART was not registered by the Licensing companies in the business sector.

The lawyer of Shandong Yuding law firm believes that when accepting goods from suppliers, supermarkets should check their business licenses, production and operation licenses, and other related documents.

Enterprises without registration can only be called "illegal organizations engaging in illegal production and operation activities" in law, and the products produced are illegal products.

Since it is a product of an unregistered company, how did it enter WAL-MART? The customer service operator of WAL-MART store in Zhichun Road told reporters that the products of WAL-MART branches were unified by the headquarters.

The reporter contacted WAL-MART China Limited to take charge of the Department of sports men's wear, and the phone was not answered.

Single Zheng states that consumers purchase products that are not registered by enterprises, and if they find quality problems, they will encounter obstacles in safeguarding rights, because the rights protection objects do not exist in law, and the courts can not accept them, thus causing consumers' losses.