The Online Shopping Force Hits &Nbsp; Is The Merchant Ready?

According to the latest online shopping habits survey by MasterCard, online shopping has become the most popular consumer in three places across the Taiwan Strait.

[focus on price and quality]

More than 2/3 of mainland respondents expressed satisfaction with online shopping.

At the same time, price and quality are the most concerned factors for the online shopping force.

Preferential price is the main factor that consumers shift from shop shopping to online shopping.

Most consumers will make purchase plans ahead of time, and understand the related products' performance and "goods ratio three" through web browsing.

However, consumers on both sides of the three Straits have different habits when shopping online. The proportion of random shopping in mainland China is higher than that in the three places. After shopping (70%) and impulse spending, there is a trend of growth, while consumers in Hongkong (80%) and Taiwan (87.5%) are more accustomed to the consumption plan in the forefront of online shopping.

In addition, sellers with high credit are usually more popular with consumers. A considerable number of Internet consumers prefer to pay more, and also want to trade with credit providers.

[consumption to diversified development]

Books, CDs, DVD, home appliances and electronic products, clothing retailers and music download websites are most popular among all online shopping websites.

Restaurant, express, supermarket, clothing retailers and travel agencies' preferential activities are consumers' most concerned information.

According to the survey, consumers in mainland China and Hongkong in China prefer to buy household appliances and electronic products online.

Consumers in Taiwan and Hongkong, China, like to browse information and Book performances, tickets, hotels, etc.

At the same time, more and more mainland and Hongkong consumers began to purchase consumer goods and daily household products online.

The change of consumer behavior really reflects the diversification of modern consumer shopping mode.

[consumption concept is changing]

In a survey published in March last year, MasterCard pointed out that the concept of moral consumption in mainland China began to rise.

More than 80% of respondents said they would prefer to follow the principle of fair trade or choose environmentally friendly products when consuming.

The survey confirms that many mainland Chinese consumers began online shopping based on moral reasons.

86% of the consumers' online shopping is conducted on the basis of fair trade principles, while 71% of online shopping is related to products with ecological protection consciousness.

70% of Chinese consumers in Taiwan and 60% of Chinese consumers in Hongkong also take fair trade principles.

But compared with last year, the proportion of consumers everywhere willing to pay extra for moral reasons has declined.

Mr. Ling Hai, President of MasterCard Greater China, said: "more and more consumers on both sides of the Straits are keen on online shopping. This shows that the consumption mode of modern consumers has developed towards multi polarization." three.

With the increase of online shopping, payment security has become an increasingly important topic.

How to avoid risk maximally has become a hot topic for consumers.

Alipay, online banking and other more secure payment methods have been widely accepted by buyers.