The Men'S Wear Market Will Enter A Rapid Development Period Of About 5 Years.

Institutional researchers said: the textile and garment industry is improving in the medium and long term, and consumption upgrading is the driving force for growth. Brand shoes and clothing are not afraid of cost pressures, and will increase volume and price.

The 12th Five-Year plan has made great efforts to expand consumption, raise national income and develop people's livelihood.

Predictably, "

Cost rises, brand value becomes the key to profit.

Driven by the contradiction between supply and demand and the international cotton futures market, domestic cotton prices have climbed rapidly.

In cotton textile enterprises, cotton accounts for 60% to 70% of the cost. Due to the continuous rise of cotton prices, the cost of production and operation of textile and garment enterprises is further expanded.

The rising price of cotton makes the prices of raw materials of textile enterprises also rising. However, the price of grey cloth produced by spinning enterprises can not increase simultaneously.

The profit margins of small weaving mills were continuously squeezed. Until September 2010, with the further increase of raw material prices, enterprises that had already been squeezed to the critical point of profit began to face the situation of loss of starting up.

Du Min, director of the rural economic research center of the Ministry of agriculture, said that for textile and garment enterprises, efforts must be made in the field of new product development, brand cultivation and so on, to pform traditional industries and increase the added value of products so as to truly grasp the bargaining power and initiative of the international market.

Qian Shan, chief executive officer of Shanshan stock company, said: "the products of Shanshan company are mainly Western-style clothes, so the sales profit depends mainly on the brand value of the company. Because the brand effect of the company's products has been reduced, the proportion of the cost of the products has been reduced. Therefore, the impact of the rise in cotton prices on the company will be much smaller."

The rapid rise of cotton prices has made the textile and garment industry again face the situation of reshuffling. However, those textile and garment enterprises that have already made technological upgrading and product structure will still be affected by the soaring cotton prices, which can really be attached to the cost of products. The impact of soaring cotton prices has been weakened a lot.

The rise in cotton prices will accelerate the reorganization and integration of the textile and garment industry, increase the concentration of industries, and eliminate a number of small and medium-sized enterprises. This is also the general trend of industrial readjustment.

It is not that products with better quality can sell higher prices.

Li Kailuo, an expert on economic research in the famous fashion industry, said: "Zegna is a factory authorized by Zegna. Zegna supplies Xia Meng with fabrics and plates. The market price of a set of clothes can be sold to 20 thousand yuan, but if Xia Meng does it herself, she can sell 4000~5000 yuan with her own brand" Xia Meng "and the same process, which is the brand distinction.

Li Rucheng, chairman of YOUNGOR, was in 2009 and 2010.

In 2011, the prospects for men's wear enterprises are promising. The total market of men's wear is 2.5 times that of sportswear, while the number of men's single brand stores is only 1/3 of sports brands. The men's wear market will enter a rapid development period of about 5 years, while outdoor sports clothing enterprises are emerging markets, and the market prospect is still very large, with good development space.