How To Live Without The Internet -- Clothing Domestic Market: The Consumption Concept Of "Home"

"No

Otaku and otaku are a kind of life phenomenon brought about by the popularity of the Internet.

However, "

In the "2010 (above) China e-commerce market data monitoring report" issued by the China Electronic Commerce Research Center, the "top ten industries in the field of e-commerce" are listed in the "e-business service industry distribution ratio". The textile and garment industry ranks first in the proportion of 12.2%.

Li Kailuo, an expert on economic research in the famous fashion industry, said that over the years, people have been shouting "terminal is king", selling things in supermarkets is called "supermarket terminals", and selling clothes in clothing stores are called "clothing terminals".

When consumers sit at home and choose what they need through the Internet, the courier company delivers the goods to the door, and the paction is completed. Everyone becomes a terminal. The market is huge.

In the past, people thought that clothing is a commodity that needs to be touched and needs to be felt. Sales of physical stores should be better.

In fact, the consumption habits of post-80s and 90s are different. They feel that online shopping is very convenient.

In the past, because of the long working hours and the narrow living space, people stayed at home very little.

However, a Japanese survey company showed that almost 50% of the people who lived in different age groups and regions sampled at home increased or increased significantly.

The survey also shows that the 4 most popular vacation options are surfing the Internet, watching TV or reading newspapers, sitting at home or listening to music.

Today, the "home economy" has "invaded" consumption, wear and other consumer areas.

Since its entry into the Chinese market in 2002, UNIQLO has been troubled by its slow expansion in its number of stores.

The B2C mode cooperated with Taobao mall just makes up for this deficiency.

UNIQLO Taobao flagship store has been booming, and it has not affected the revenue of physical stores. Sales of physical stores in Shanghai and Beijing continue to grow rapidly and go hand in hand with network sales.

Relying on Taobao's superior resources, UNIQLO has broken away from many conventional restrictions, and has rapidly expanded its share in the Chinese consumer market through the Taobao mall B2C platform.

This not only achieves network sales, but also helps brand image building.

Although the network channel has great potential for development, Yang Dayun, President of UTA Fashion Management Group, believes that e-business can not replace traditional channels.

Network channels and traditional channels may not necessarily win the battle.

In the future, these two modes coexist, because the experience of consumers in these two models is different.

The advantage of Internet marketing lies in its high cost performance, but it can not experience products on the Internet.

The traditional sales mode can give consumers a personal experience.

Therefore, these two models have their own selling points and can not be replaced.