Internet Sales Channels Promote Clothing Marketing

Clothing is now the most popular and most expensive item on the Internet. Nearly 60% of online shoppers bought clothing online, accounting for about 1/4 of all online shopping.

Through interviews, the clothing online was analyzed.

Changes in recent years.

Online clothing pactions are highly respected.

Clothing sales and online Taobao shop sales for many years now, online sales of clothing are generally divided into three categories: first, clothing brand stores, such as Adidas, YOUNGOR, YISHION and other well-known clothing brands, the price is relatively high, but much better than the physical shop, but in order to avoid the impact on the physical shops, the style of the season will not normally be sold online; two is online retail, selling all kinds of common clothing, such as women's clothing, the price is very cheap, but generally these clothes do not have too much clothing brand awareness; three, there is no clothing store brand clothing, although the price is cheap, but gradually formed its own popularity, such as PPG, and so on, relying on Internet sales channels to play a day.

Two elements of clothing sales channels

"After years of development and accumulation, China's Internet development has a considerable scale, and e-commerce has emerged in the international financial crisis, showing a good momentum of development."

In an interview, the traditional clothing and clothing brand can not evade the network channel, whether it is to establish a good online clothing brand image, or to open up more sales channels.

Channels have strong advantages and prospects for development.

Information from the China Electronic Commerce Association announced that it would join the apparel online shopping platform.

This is the 100th traditional clothing brand that has entered the online shopping platform.

According to the analysis of the industry, the reasons for the sustained rise in clothing network sales in recent two years, on the one hand, the pressure of the global economy driven by the global financial turmoil in 2008 has still had a great impact on the traditional clothing industry. Under such circumstances, many traditional clothing enterprises began to look for new business models and entered the field of e-commerce.

On the other hand, clothing direct selling enterprises have seen blowout development in the past few years. Many small and medium-sized websites have springing up. New business models and products of vertical B2C websites have springing up, which provide a new marketing channel for traditional garment enterprises.

In the interview, insiders admitted that this kind of online sales channel will bring impact to the sales mode of clothing entity store. It is feared that if the development trend of online sales is in line with the current form, the sales mode of clothing entity stores will be replaced by online sales mode in the future.

In this regard, Miss Song, who likes the online shopping, disagrees.

Miss Song said that although she was selling clothes on the Internet, she also had about 32 friends to go shopping in her spare time. This kind of leisure pleasure and the spiritual needs of shopping are not familiar with online shop.

"In my view, the clothing store sales mode can not be replaced.

This traditional clothing sales mode has its own advantages. It can not be disregarded only by consumers trying to wear them in the process of shopping.

Consumers are still willing to go to physical stores to buy high priced clothing brands.

Say.

In the view of the industry, the online fashion sales mode will not replace the physical store sales mode, nor will it be a subsidiary of the physical store sale just like the previous few years when e-commerce is emerging, but it will regard all kinds of products.

Brand situation has become a complementary sales channel with entity store sales mode.