• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Three Key Factors For Garment Enterprises To Grow

    2012/10/12 14:27:00 16

    Clothing EnterprisesChannelsClothing Distributors

     

    In China, it is not difficult to manage a truly internationalized enterprise. Clothing enterprise Faced with many challenges, including how to balance centralization and decentralization, localization and globalization, direct clothing sales and indirect clothing sales, etc. The last challenge listed by the author may resonate with the management of any international garment enterprise. According to the research, 94% of the international garment enterprises adopt the third party clothing distributors to a certain extent. Therefore, overseas garment manufacturers in China should take care of the management of international distribution channels in order to ensure that their products reach terminal consumers.


    The author thinks that there are three key factors for releasing potential and letting the channel grow.


    Do not define the scope of each clothing distributor by default. Although the status quo is indeed based on geographical distribution (estimated 57% of garment enterprises do so), the high growth clothing enterprises will more define the scope of each clothing distributor according to the type or size of their customers. They are more likely to operate in such a way than the low growth clothing enterprises two times. The general manager of a fortune 500 top tech clothing company explained, "we are very careful when we divide customers, and we should draw the scope of clothing distributors according to customer type (rather than geographical area). In this way, we will have the opportunity to serve the strategic customers directly and not to annoy the clothing distributors. "


    We should adopt non monetary incentive measures to strengthen the understanding and control of clothing distributors. 87% of garment enterprises use non monetary incentive measures to reward apparel distributors. However, the incentive types of high growth clothing enterprises (win win incentive measures) and middle and low growth clothing enterprises (value transfer incentive measures) are obviously different. Win win incentives, such as providing business consultancy for clothing distributors. channel The platform can add value to both sides, and the selling side is expected to improve the operational efficiency of garment distributors. Value transfer incentive measures, such as allowing clothing distributors to use the seller's logo or share the information of potential customers, the value transfer from the seller to the clothing distributor is one-off, one-way, and has little long-term investment return on the seller.


    Pick the best clothing distributors, forget the other weak. High growth clothing enterprises are highly dependent on garment distributors in the emerging garment market. On average, over 50% of clothing sales and clothing sales are through garment distributors. The resource input of high growth clothing enterprises in clothing distributors management is obviously higher than that of low growth clothing enterprises. The average area of the former is 53 full-time labor hours (FTE), while the latter has only 11. However, the proportion of garment distributors in high growth clothing enterprises is relatively high (the average in the past two years is 17%, while the average growth rate is 7%), and the average cooperation cycle is relatively short.


    In overseas business, it seems inevitable to choose distribution partners. When your clothing enterprises begin to go overseas from the Chinese clothing market, it is very important to effectively manage the distribution partners. To deal with these complex relationships, garment enterprises should consider the following three suggestions: according to the type or size of customers. Clothing distributor The adoption of non monetary incentive measures will bring sustained value to the distribution partners during the two sides' cooperation. If the distributor fails to achieve the set goal for a long time, the partnership must be resolutely terminated. If you can do that, your overseas expansion strategy will be more successful.

    • Related reading

    Channel Competition For Garment Enterprises To Upgrade Again

    channel management
    |
    2012/10/12 14:04:00
    18

    服裝企業(yè)管理渠道的方法

    channel management
    |
    2012/10/12 11:52:00
    32

    How To Optimize Cost Through Channels In Clothing Enterprises

    channel management
    |
    2012/10/12 10:55:00
    28

    Channel Thrust Of Clothing Brand

    channel management
    |
    2012/10/12 10:24:00
    10

    Challenges Facing Apparel Channels

    channel management
    |
    2012/10/12 9:56:00
    19
    Read the next article

    新模式抽檢泉州鞋服出口比例或將減半

    泉州出入境檢驗檢疫局創(chuàng)新實施出口鞋服生產(chǎn)企業(yè)驗證管理新模式,與原來相比約可降低抽檢比例達50%以上,每年可為企業(yè)節(jié)省時間超1.3萬個工作日。

    主站蜘蛛池模板: 丰满少妇作爱视频免费观看 | 成品煮伊在2021一二三久| 国产手机在线αⅴ片无码观看| 亚洲妓女综合网99| 一二三四视频中文字幕在线看| 欧美日韩视频在线| 国产精品美女一区二区视频| 亚洲熟妇色自偷自拍另类| 91精品在线看| 欧美国产日韩在线| 国产极品白嫩美女在线观看看| 亚洲av永久青草无码精品| 国产精品嫩草影院人体模特| 日韩精品无码久久一区二区三| 国产成人亚洲综合a∨| 久久国产精品偷| 老头猛挺进小莹的体内小说全集| 成人毛片18女人毛片免费| 别揉我胸啊嗯动漫网站| archiveofown路段涨奶| 欧美日韩黄色大片| 国产白丝丝高跟在线观看| 久久天天躁狠狠躁夜夜| 老太脱裤子小伙bbbaaa| 干妞网在线观看| 亚洲精品国产啊女成拍色拍| 51国产黑色丝袜高跟鞋| 晚上睡不着来b站一次看过瘾 | 亚洲欧洲在线播放| 色偷偷亚洲女人天堂观看欧| 美国式禁忌免费| 天堂√在线官网| 亚洲午夜国产精品无卡| 高清国产性色视频在线| 成人精品一区二区久久| 亚洲自拍欧美综合| 天天久久影视色香综合网| 日本三级中文字版电影| 免费A级毛片在线播放不收费| 888米奇在线视频四色| 日韩在线一区二区三区免费视频|