The Focus Of Apparel Enterprises' Network Marketing

Express network focusing on customer time requirements

At present, information technology,

Technology is increasingly widely used in the field of logistics, and the integration of logistics and e-commerce is becoming increasingly close.

The electronic data interchange technology (EDI) was applied to the logistics field in the 70s of last century. This greatly simplifies the complicated and time-consuming order processing process in the logistics process, so that the logistics information between the suppliers and the buyers can be instantly communicated, and all the links in the logistics process can be accurately linked, thus greatly improving the logistics efficiency.

The emergence of the Internet has brought about a revolutionary change in the logistics and express industry. The timely and accurate information pmission based on the Internet has met the information needs of the highly intensive management of the logistics system, and ensured the full enjoyment of the network between the various points and headquarters of the logistics network.

Production and supply network focusing on circulation guarantee

The clothing marketing community has already had such a view: when the product is in circulation, the value and the use value of the product will be pferred, but through this circulation is the process of garment marketing, only clothing marketing can create profits for the business.

In order to ensure the sustainability of this profit, we must ensure the normal circulation of commodities. We must ensure that the production network is unimpeded if we want to ensure the normal circulation of commodities.

The unimpeded nature of the production and production network reflects the balance between the supplier's production capacity and the buyer's needs.

This applies not only to the distribution mode, but also to the online retail mode.

Generally speaking, a supplier will not only supply to a mainframe plant, but also want to be an exclusive.

The supplier obtains the largest share of the supply, and the buyer does not want to purchase only one supplier, because it can avoid the risk of supply. However, in order to reduce procurement costs, it is necessary to reduce scattered procurement.

Therefore, there is a relationship between them.

Generally speaking, the balance between the supplier's production capacity and the buyer's cost is the premise to smooth the production and production network.

Focus on maintaining network of business contacts

Few people have just engaged in the work of online apparel marketing. They think they are not a grade compared with traditional fashion salesmen. They believe that online clothing marketing is a modern fashion marketing mode combining information, automation, networking, intelligence and flexibility.

On the one hand, this sense of professional superiority is full of confidence in the profession that one is engaged in. On the other hand, this sense of superiority still has a certain blindness. This blindness is not a penetrating understanding of network clothing marketing.

In fact, online clothing marketing, traditional clothing marketing, and taking off the role of the tie between the two on the Internet, it can be found that there is no essential difference between the two.

Because the object of clothing marketing is buyers (consumers), which is invariable in all fashion marketing models.

Successful clothing network marketing is bound to be realized through a good network of contacts.

In the network marketing of clothing, we should also focus on maintaining the network of business contacts, and no one hammer can make a garment enterprise brilliant.

The long flowing business can converge into an ocean of wealth.

Therefore, the initiative to expand and maintain connections is a successful soft power of a clothing marketer.

In sum, clothing

It is a fashion marketing mode that integrates a variety of network resources. Focusing on the full use and construction of these network resources is the key to the good road of network apparel marketing, and also the only way to win the online clothing marketing.