"I Wish Conia Would Stay In The Hands Of Zhongshan People" - Shi Meijian.

For the pfer of enterprises, interviewed

In 1983, Xiaolan Shi Meijian and her husband, Mai Lian Chun, founded the predecessor of Connie, the Jimu garment factory.

It was also in this year that their son was born.

In the eyes of Shi Mei Jian, these two are her "Sons".

Today, his son has returned from studying in England and is responsible for designing work in Connie, while another son, Connie, has pferred to others.

On the morning of March 4th, Shi Mei Jian, the vice president of the new company, opened his heart to reporters in the marketing office of Guangdong Business Development Co., Ltd. in Guangzhou, in the morning of March 4th.

In the eyes of the media, Shi Mei Jian, always known as the "strong woman", has revealed true temperament when it comes to the pformation of Connie's controlling shareholding. Many words such as "Sadness", "pain" and "regret" have been shed tears once.

Nevertheless, Shi Mei Jian insists firmly that the pfer of the controlling power is a correct decision she made, because only in this way can the brand continue to grow and become stronger.

Will no longer be directly involved in management

Reporter (hereinafter referred to as "Ji"): about this equity restructuring, seems to be quietly carried out.

Can you introduce the basic situation of this process?

Shi Meijian (hereinafter referred to as "stone"): in accordance with the rules of business operation, can not be "quiet".

The other party involved in the restructuring of the stock market was Shenzhen's Klc Holdings Ltd on Saturday. The result of restructuring is that they have 75% shares, and my husband and I have 25% shares.

My husband and I had a 100% stake before restructuring.

Reporter: when will the reorganization work be completed?

Shi: the signing agreement was in November 3rd last year.

The Guangzhou Foshan subway opened on the same day.

On Saturday, the boss was a provincial. He said he respected the "Feng Shui" custom of Cantonese: Lu Tong Tong Cai Tong.

Since the subway is open to Foshan, it will be signed on that day.

Reporter: what position do you hold in the new company after the reorganization?

Shi: I am the vice chairman of the company. I am not only a deputy director of the board of directors, but also a consultant for company strategy, brand positioning, marketing and product development.

But it will not directly manage specific work.

Reporter: the general manager was sent on Saturday?

Stone: No.

The chairman was sent on Saturday, and the general manager is a professional manager recruited.

The first idea of waking up every day is to change money.

Reporter: Why did you hand over the controlling power of Connie for what reason?

Shi: This is a sad topic.

To put it simply, there is a problem in our capital chain, which can not guarantee the normal operation of enterprises, so we need to introduce external funds.

Reporter: can you give me a detailed introduction?

Shi: I admit that the investment in factories is indeed a little bigger, and the dependence on bank loans is really high.

We have 100 mu of land in Xiaolan Industrial Park, where 50 thousand square meters of factory buildings have been built. The goal is to build a base for foreign trade, private brand research and development, logistics, marketing and ODM.

Our own funds are obviously not enough, so we have to borrow money from banks.

Because of the change of national financial policy, banks can not provide us with follow-up loans, and even require us to repay loans ahead of time, so our capital chain is in trouble.

Reporter: when did this happen? What rescue measures have been taken?

Stone: about a year ago.

We submitted reports to relevant departments and explained to banks that they could see Connie's performance and brand influence, but they didn't get any results.

Reporter: have you ever thought of stopping the ongoing investment?

Shi: I have been in business for more than 20 years, and I have experienced many waves. I think there is still a sense of risk.

The difficulties I encountered at the time, I thought, could be solved, so I did everything possible to start from the positive side, and even at low prices to cash in to pay for bank loans.

However, with the bank's debt collection, other upstream customers are also joining in the debt collection.

Every morning, the first idea I woke up was to change money.

Orders can not be connected, production can not function properly, let alone enterprise management.

So vicious circle, finally had to embark on the way of equity restructuring.

Reporter: how much did it cost to make Connie get on the right track on Saturday?

Shi: Saturday's investment in Connie was 100 million, but in fact, it only cost about 10000000 yuan, so that Connie was basically functioning normally.

I think there is some emotion in my mind. I regret that in the face of the big financial capital, enterprises are really weak.

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The son came back, but "son" was pferred.

Reporter: Why did you finally choose Saturday when pferring equity?

Shi: there are many underwear businesses in Siu Lam, and I very much hope to keep Connie in the Siu Lam or Zhongshan people.

But when I communicate with them, they only care about tangible things, do not value the brand value of Connie, and lack courage in the operation of brands.

It seems that Connie encountered difficulties and became an opportunity for them.

Reporter: what opportunities? Is it a market share, or when Connie is in danger?

Shi: This is not good enough to comment. I can only say how I feel.

Reporter: what is the advantage of that Saturday?

Shi: I think the most important thing is to agree with Conia's business value on Saturday, such as brand, channel, talent and so on.

Reporter: how do you evaluate this equity restructuring?

Shi: as Conia's founder and owner, there are two ways of thinking in Conia's crisis and Predicament: first, return on investment.

I spent a lot of time in Connie, hoping to get a higher return as much as possible. The two is to make Connie a better development.

Finally, I chose second ideas.

I think my decision is correct, because I have given Connie to the people who value it and treat it well. Moreover, from the long-term development of enterprises, the return is also the biggest and the most win-win.

Reporter: you seem to be a mother who gave her beloved daughter to a desirable son-in-law.

Shi: you are quite right.

The young man opposite is my son. He is 28 years old and is as old as Connie.

I have always regarded him and Connie as my two children.

Now that he has returned from studying in England, he is responsible for design work in Connie, and Connie, I have to pfer it to others.

When he said this, Shi Mei first sobbed and then wept.

)

Relying solely on bank financing will be very passive.

Reporter: Conia's reorganization has been completed. What is your conclusion on this matter?

Stone: I think,

Today, it is becoming more and more difficult to earn labor force difference relying on low cost, instead of intelligent, innovative and capital oriented enterprises.

However, when such enterprises increase their profit margins, their risks, especially the risks of capital, are also increasing. We must seriously consider increasing their ability to resist risks through the way of listing.

Looking back, I am not wrong about Connie's position. On Saturday, I also agree with and continue to fulfill my vision of Connie's "enterprise for 100 years, create an international brand" and the business objective of "creating the first brand of Chinese household clothes / underwear".

My mistake is that what I want to do is beyond my financial strength, and there is no reliable, steady and sustainable financing channel. Relying solely on bank loans, the result is very passive.

Reporter: have you considered listing Conia before?

Shi: in 2004, he had considered listing in Singapore, and in accordance with the requirements of the listed companies, the management system of the company was reformed. He also considered hiring professional managers to be responsible for the specific management work.

But later it felt that the financing space in the Singapore market was not big enough to continue.

Reporter: is there any plan for the reorganized Connie to go public?

Stone: Yes.

We choose to cooperate with Saturday, not only for simple financing, but also for intelligence, that is, to use Saturday's experience in business management, including the experience of running apparel companies to go public, to make Connie really bigger and stronger.

On Saturday, after joining Connie, some important talents were also introduced.

All these laid the foundation for the future development of Connie.

Reporter: what are your plans for the future?

Stone: I will always pay attention to it.

Reporter: have you ever thought of creating a new Connie?

Shi: if it is to be done, it is not to create a new Connie, but to make this "Connie" better.