The Development Of Home Clothing Brand Needs To Be Strengthened.

Leisure wear

Men's underwear is still in the limelight throughout the underwear industry. The brand of household clothing, such as frost and red bean, is still a beautiful landscape at the exhibition.

Affected by the "thousand years of extreme cold", this year's thermal underwear experienced a few years of depression, and began to renew its new spring.

Asma, Shu Fang, and other thermal underwear brand in the "middle needle" is still a bright spot.

Chinese Acupuncture Association

From the perspective of home furnishing enterprises, the development of home furnishing brands needs to be strengthened. It is understood that there are many channels for home clothes, and there are counters in stores and home furnishing stores and shopping malls which run concurrently with underwear and socks. There is a situation in which marketing teams are not very stable. Some brands change their provinces every year, which is a shackle for brand development and industry development.

At present, domestic enterprises engaged in wholesale, agency and distribution of home furnishing are mostly enterprises formerly engaged in underwear, clothing or even other non clothing commodities, and have gone through business or simply run their own home clothes.

Because household clothing has different commodity characteristics, consumption characteristics, marketing characteristics and market operation characteristics, the channel compatibility ability is weaker.

As a result, there are not many intermediate distributors who are familiar with household clothing and its market operation. Many agents do not have the knowledge and ability to popularize household clothes.