Three Key Words In Clothing Market

I think the future development mode of the professional market should focus on three key words "specialization, thematic and networking".

"Specialization": the development of the professional market was initially wholesale market, clothing,

The professional market is further deepening, mainly in two aspects. On the one hand, it is to build more professional, including planning, design, building standards, on the other hand, it is more professional in design management and operation, and has professional management company, operation mode, development mode and so on.

"Thematic": the professional market is constantly changing, and now there are many thematic specialized markets, such as exhibition, creative, logistics, design and other thematic markets.

"Networking": the development of e-commerce is becoming more and more professional, and the professional market tends to be networked. At the same time, with the establishment of specialized markets in different regions, chain operation appears. This is also a mode of specialized market networking.

So the future professional market will be specialized and thematic.

A single category of specialized markets, such as men's wear, women's wear, children's wear, down garments, and so on, is based on the professional market generated by industrial clusters.

Such differentiated classification is very good, and can be purposely purchased according to the needs of buyers. For example, to go to Hangzhou and Humen, mainly to buy Women's clothing, to stone lions is mainly to buy men's clothing.

China's clothing market is very large, and professional distinction is very necessary.

For the market of non industrial clusters, if one

The chain mode of the market has already appeared. Hangzhou Sijiqing has established a market in Anhui, but it has not yet formed its scale.

I think the professional market is not mobile. At present, the construction of many professional markets is extending in the traditional business circle instead of creating a new business circle.

Secondly, wholesale business has the requirement of regional agency. If Beijing's professional market is done in Yunnan, merchants may not be able to follow the past, because Beijing's agents have Beijing regional agency and no Yunnan agency, so they can't operate locally in Yunnan.

Therefore, the real sense of linkage is the cooperation between the professional market and the brand and the manufacturers. The professional market directly entered by the production enterprises can achieve national chains, for example, the Red Star Mei Kai long can set up shop in the whole country.

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We are also planning this model, such as a garment manufacturer in Guangdong. In the past, it recruited agents all over the country, and will cooperate with the market in the future. Where the professional market is heading, the clothing brand will appear in the market.

For manufacturers, if a professional market in the country opened 500, it is equivalent to the brand opened 500 stores, it does not need to find agents, directly to do direct business.

Because the trend of brand sales in the future is multi center and multi-agent system, and manufacturers will not give exclusive agency rights to a region.

This mode has formed a win-win operation between department stores and department stores. The department store is a comprehensive multi commodity store. Although there are many chain stores, such as Wangfujing department store and big business group, it mainly deals with comprehensive retail, while the professional market takes clothing as the theme.

What needs special attention is that in the process of pformation, we must shorten the supply chain and create a short process terminal.

As the original information is blocked, a multi echelon supply chain system is formed. With the construction of network information and fast logistics, the perfect mode in the future should be consumers at the one end and manufacturers at the end. Whoever can do this step will succeed one step ahead.

In a word, I think it is better to gather together with a brand and have a leader, so we can set up an integrated store in the market to form an integrated store. The core of the consumer terminal is that the customers may be retail, group buying, small wholesale, rather than large wholesale, and the professional market offers small wholesale.

For example, some customers need to take 50 thousand pieces. They must go to the factory and not go to the professional market. Now the information is very developed, and the manufacturers have their own websites, which are easy to find.

Therefore, the concept of future wholesale is "group buying", small purchases, buy 10 or hundreds of pieces.