Chinese Shoe Companies Are Still On The Road In The International Market.

On March 4th, the EU anti-dumping measures against Chinese leather shoes are expected to end at the end of this month.

Yesterday, the Fair Trade Bureau of the Ministry of Commerce held a "meeting on foreign trade dealing with Chinese products in Wenzhou." Xia Xiang, deputy investigation Commissioner of the Fair Trade Bureau of the Ministry of Commerce, said to representatives of shoes enterprises and associations from Zhejiang, Fujian and Guangdong, that after the unremitting efforts of all parties, the EU anti-dumping measures against Chinese leather shoes are expected to end in March 31, 2011.

All along, Chinese shoe companies frequently encounter in the international market, especially in the European market.

Wei Yafei, director of the shoe making office of China Leather Association, told reporters yesterday that although the EU may cancel anti-dumping duties, the other side is seeking control measures including trade subsidies, market access and intellectual property rights. Chinese shoe enterprises must seriously study the EU's laws and regulations on leather shoes export, standardize their own business practices, comply with industry rules, and create a favorable environment for the export of Chinese shoe enterprises.

At present, China's shoe export orders continue to grow rapidly.

According to the General Administration of customs, in January this year, Chinese shoes exported 4 billion 110 million US dollars, an increase of 39.2% over the same period last year.

Wei Ya Fei suggested that after the EU's anti-dumping duty was suspended in late March, a large number of leather shoes orders would enter the Chinese market or traders' orders would be concentrated in March, which would lead to a sharp increase in the number of leather shoes products entering the EU market in April.

In view of this, the EU leather shoes export enterprises must control the export volume, extend the export period, and try to avoid concentrated exports in the month of 2011 4~6.

Some shoe companies are worried that once the EU cancels the anti-dumping duty of 16.5%, some of these profits may be brought to price war by some enterprises, which will affect the healthy development of the industry.

Wang Zhentao, chairman of AOKANG footwear, who has been pleading with the EU anti-dumping, said that the cancellation of anti-dumping duties is no doubt a "burden reduction" for export enterprises, but it should not be blindly optimistic.

In order to take the initiative in the international arena, the footwear industry of China must improve the value added of product development and brand, develop diversified markets, optimize the structure of export products, focus on the construction and protection of independent intellectual property rights, and ultimately win in the international market by product quality instead of low price.

Through years of technological innovation and structural adjustment of export products, AOKANG now exports the average price of leather shoes at around $20, which is 5 times the average export price of leather shoes in Wenzhou.

The reporter understands, as labor costs and raw materials prices rise, shoe manufacturers in Guangdong, Wenzhou and other shoe-making enterprises have accelerated pformation and upgrading, upgrading product value added and expanding domestic sales.

At present, the order price of China's export shoes is generally on the rise.