Causes And Countermeasures Of Women'S Clothing Inventory

Because of the fast pace of change and the seasonality of women's clothing, the management of goods is very important. Many women's clothing enterprises are profitable, but they only make profits in accounts. All the money they earn is in the warehouse. As time goes on, valuable things are also depreciating. Well, do you know what the main reasons for inventory are? What do you know about it? Do you know how to solve it?

The reasons for inventory are mainly in the following aspects:

1, lack of judgement on future market. There is not enough consultation to respond to changes in market environment, prenatal technology preparation, competition situation and channel changes. Some women's clothing enterprises even produce the number of products for the first time without sufficient statistics. It is entirely the feeling of the owners. How many stores will be added next year? achievement How often is it? There is a difference of one hundred and eight thousand miles between reality and reality.

2, in pursuit of running volume, no attention has been paid to quality control.

3, procurement capacity and regulation is not strong, resulting in the shipping rhythm and sales season decoupling, which is the least should happen, but often such a lot of cases.

4, there is no overall planning for product planning, resulting in imbalance in the proportion of downloading and installation, and color incompatibility. A lot of women's clothing enterprises in Hangzhou can still get a single product, but it seems to be uncoordinated in the exclusive store. The rate of customer entry will naturally decrease, and how can we talk about the growth of performance?

5. Terminal sales Poor ability, no pre sale training and selling point presentation. Some enterprises are already making matching maps, which can not solve the fundamental problem.

Many enterprises have already had many countermeasures in selling inventory, such as reducing discount to shops, opening special discount stores, dumping in some areas, and even selling second line brands to sell stock products. So many methods, palliative.

1, strengthen Commodity planning 。

In addition to being sensitive to fashion trends, designers should also be able to communicate with the marketing department or to understand the customers' ideas in the sales line. Shipment should be seasonally changed and combined shipment. The overall effect and store display should take into account the control of the number of styles. Some women's clothing enterprises claim that I produce 300 items in one season, which is not to attract customers in production inventory.

2, always pay attention to whether the operation capability of the three departments (design, production and sales) matches your plan. If you want to make 5 million / month's performance but only 3 million of the production capacity, how can you do it? Or if your channel has only 3 million goods, how can you digest 5 million of your products?

3, do a good job in adjusting work. The size of the uneven colors should be focused on sales.

4, prepare for the next season early, early and early.