How To Expand The Source And Increase Revenue Of Clothing Stores
Clothing stores make money? As far as clothing store management is concerned, tourists are the basic condition for the existence of clothing stores. Without tourists, clothing stores can not run, and customers are equal to "money source". Therefore, if you want to make money in clothing stores, you have to know how to expand their customers.
So, how to expand the clothing store business? Here Xiaobian teaching you clothing store to expand the source of the three tips.
Clothing is one of the most fashionable items. Every year, every season, there will be different popular points, and the replacement season of each year is the best time for the garment industry to turn over the books. If we grasp the business opportunities, we will gain more profits.
In fact, many times, the clothing store's business is not good because it has not positioned itself well, so there are no customers to patronize. If the shopkeeper can take some thought to investigate the fashion spots of each season, and combine with the characteristics of his store, he can naturally make many customers patronize again, so it is not difficult to store customers at that time.
Every holiday is a good period for clothing stores to increase sales. As long as we know how to grasp every holiday and how to use good sales promotion methods, we can make clothing stores more fruitful.
However,
Holiday promotion
Activities should also be innovative. Discount sales always make customers feel fresh, while adopting some innovative ways can not only enhance their interest in participation, but also promote customers' desire to buy.
Therefore, the clothing store owner needs to constantly try to figure out the psychology of the customers. When promoting sales activities, we can grasp the customers' inner needs and make the sales promotion achieve the desired results.
In fact, many customers come to life.
Couture
Not everyone wants to buy clothes, but others just come in.
Then how do we catch every customer who enters the shop? The person who needs the clothing guide is professional enough, can enter the store from customers, begin to speculate on his mind, recommend the appropriate clothing to the customers, attract customers to try them on, and let the customers take the initiative to buy them.
Knowing how to seize every sales opportunity will improve clothing stores over time.
Sales volume
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Building up team spirit and improving salesperson's sense of responsibility and cohesion
1, from the style of sales leaders.
Leadership is a guide and core of the sales team.
The way of management directly affects the establishment of sales spirit and the sense of responsibility of salesmen.
If the store team can make good use of the democratic management concept, every manager can listen to his subordinates' thinking in a team.
Such a sales team can create the corresponding sales myth.
2, from the size of the sales team.
The larger the sales team is, the easier it will be for the sales communication to be blocked. At the same time, the divergence of opinions will be increased, and the contact between the large sales team personnel will be reduced accordingly.
Many stores are places where salesmen need to concentrate. They have frequent communication and contact opportunities. If they are well guided and trained, they will be able to avoid overstaffing problems.
3, from the sales target.
If the collective goals of a store are consistent with individual goals, attractive and appealing, team members will be able to cooperate and complete tasks.
Sense of responsibility and cohesion will increase. Conversely, if personal goals and store goals are not related, personal ideas are to make more money, less work, or even to earn money without working. The goal of a store is to gain collective honor. At this point, cooperation will be less and feelings will become colder, and the sense of responsibility and cohesion will also decrease.
4, from the perspective of sales incentives.
Nowadays, many stores are too casual about sales incentives and royalties, and there is no uniform and effective standard.
A scientific sales commission should be set up in this way: the company sets the corresponding royalty standard for each store according to the total sales volume of the team.
The manager of each store and the next salesman make corresponding rewards and punishments according to the sales volume of each person. Only in this way, can everyone's interests be bundled together and reflect and respect everyone's efforts.
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