Shenzhen Clothing Trade Fair Is Ready For The Bright Future Of Technology And Fashion.

Shenzhen Fashion Fair enters countdown fashion, neon blooming in midsummer

Passion July, fashion event, the fifteenth China (Shenzhen) international brand clothing and apparel Fair (abbreviation:

It will be released from 9 to 11 July at the Shenzhen Convention and Exhibition Center. As one of the largest and most influential clothing brands in the Asia Pacific region, Shenzhen Fair will continue to integrate the fashionable cross-border resources and run through the upstream and downstream of the industry chain, with the most original brand debut, the most fashionable fashion show, the most vivid design energy, and create a fashion feast with equal emphasis on fashion and commerce.

The 2015 Shenzhen international textile was also held at the same time as the fair.

And Accessories Expo "and" 2015 Shenzhen garment equipment exhibition ".

In June 18, 2015, the fifteenth Shenzhen press conference was held in the press Hall of Shenzhen Civic Center. The conference was hosted by Li Feiyue, the executive director of Shenzhen garment industry association and chairman of the fashion wardrobe fashion group. Mrs. Li Lan, the owner of the exhibition office of Shenzhen economic trade and Information Committee, expressed great importance to the current rendezvous. The general situation of the exhibition was explained in detail by Ms. Shen Yongfang, the garment industry association of Shenzhen.

Nals, chairman of the board, Chen Lingmei, founder of brand name, Ms. Wu Hongyan, general manager of Jing Na brand, Ms. Mao Yinglan, chairman of She's brand, and China.

President Li Mingfang, as an enterprise representative, has also expressed his feelings for this event.

Shen Yongfang, President of Shenzhen garment industry association, introduces the exhibition.

In addition, Nals, the chairman of the winner's clothing, Ms. Chen Lingmei, the founder of the brand of She's, Ms. Wu Hongyan, general manager of Jenna brand, and Mao Yinglan, chairman of the brand chairman, have also delivered speeches.

Nals, the chairman of the winner's clothing and Chen Lingmei, the founder of the brand.

Ms. Wu Hongyan, general manager of Jing Na brand

Ms. Mao Yinglan, chairman of She's brand

With China

In the critical period of pformation and upgrading, technological progress, creative design, brand upgrading, channel innovation and internationalization have become an important driving force for the development of the industry.

Under the background of the new round of technological revolution and industrial change, this trade fair takes "technology leading fashion" as the theme, based on the international perspective, taking the new attitude of cross-border, sharing and diversity, and constantly strengthening the core of the important trade and exhibition platform as an industry, focusing more on the innovation and integration of technology, art, design, creativity and culture, helping enterprises understand the market, improve their independent innovation ability, accelerate the pformation of scientific and technological achievements, and strive to promote the development of independent brand innovation and the Chinese design force to the forefront of the international fashion stage.

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The exhibition brand is gathering and leading the trend.

This trade exhibition area has an area of more than 80 thousand square meters, and more than 3000 exhibition booths of 6 major pavilions, attracting more than 1000 brands from 23 countries and regions.

Laitier, SEASON WIND monsoon, SEELER, MYMO, EITIE, love, Heng Yun, MYSCISSORS, Hwang, SNOWBOUND, Airu like, SANMIAO, three, Miao, beans, Hsiang, Choi, Choi Choi, Jiumi, jiumiang, yumasina, Hsiang, Dou, Si Jian Sha, Yuan Shang Er, Yi Si, Wu Ji, Wu Chi Mun, Hsiang Mun, lure, goods, Yiyang, Hsiang, Hsiang, and made cowboys, 1016, the name of the best products, and the basic life will all be dazzled. Many famous clothing and clothing brands in China, such as AUM marsfield - Oh, shadow fashion group and Koradior Ke

The exhibition also attracted nearly 100 brands from countries, including the United States, Britain, France, Italy, Korea and other countries, to the International Pavilion, including Who 's Who, Anna Rachele, Anna Rita N, Save the Queen, the & amp; Anna, Shenzhen, Europe, China and other more than 60 famous fashion brands.

The "Longhua big wave fashion innovation hall" sponsored by the Longhua New District Management Committee once again showcased the exhibition with diversified creativity. The creative hall will create an open, new ecological and experiential fashion life experience world.

In addition, the trade fair also launched the "fashion big cafe life hall" with high-end fashion life experience and a collection of original design "Zhi Shang Li Li" designer, which is worth looking forward to.

Last year, the "star of the future" with cluster effect will be more advanced this year. It will join hands with many new designers and learn from the international fashion week Showroom mode to create an independent original design concept exhibition area.

In addition, more than 10 original designer brands from the original designer base in Hangzhou will also unveiled the original design charm.

The activities are brilliant and creative.

Besides the exhibition, the splendid supporting activities are important features of the Shenzhen trade fair. During the exhibition, the opening and closing ceremonies, fashion salons and brand events will all be staged.

The brand special release show from the 5 Pavilion and international

The joint show will be staged all day during the exhibition.

Just as NAERSI brand 20th anniversary, NAERSI Naner will hold the eve of the opening ceremony. The women's clothing brand, JINGNA, will lead the opening of the first show, open up a technology and fashion beauty encounter; the She 's brand will host the closing ceremony of this fair; the fine activities of the pink wardrobe fashion group, Lifisee folk art salon, and Wan Zefeng international fashion group 10th anniversary will also be staged during the fair; A/E, LIZZY, Distintivo Femer, KAVON, Femer, Xie Haiping, Dou, Ou Wei and other brands will be released the latest trend of the trend.

To explore the power of Chinese original design, the woolife Oriental fashion designer brand incubation competition will also be held during the exhibition. More than 20 Oriental Plush design themes will show the audience the charm of Oriental culture at the competition site.

In addition, the forum will highlight the era of mobile Internet.

With the integration of technology innovation, the "technology leading fashion" forum created by IBM and Shenzhen Business University, WGSN's "popular trend talks" and "Internet plus and capital operation", "quality and life enhancement" and so on, have invited experts, scholars and industry elites to explore and exchange topics on technology and fashion, business model innovation, full channel operation and fashion trend analysis.

Upgrading of overseas exhibition groups

With the globalization of the market and the rapid development of China's economy, more and more international brands come to China to seek cooperation and develop the market.

As an excellent window for overseas brands to visit China, the annual Shenzhen trade fair attracts a large number of overseas brands and designers. The scale of the overseas exhibition group of this fair will be further upgraded. Brands from more than 20 countries and regions such as France, Italy, Germany, Korea and China Macao will also try to test the mainland market through the exhibition platform.

Among them, the Macao Pavilion, composed of several original design brands in Macao, will debut in Shenzhen trade fair.

As a city that links the eastern and Western cultural bridges, diversified culture has spawned the clothing design industry in Macao, and a number of Macao original brands with potential for development have been greatly anticipated.

At the same time, the Korean Pavilion, which has made outstanding achievements in the past exhibitions, will continue to make a new appearance on the scale, and dozens of excellent brands from South Korea will pass through.

Accessories, makeup, shoes, bags and other selected exhibits to convey the fashion culture of Korea.

The European exhibition area, which brings together many European designer brands, will continue to focus on high-end luxury routes, and select the latest and most popular clothing brands from France, Germany and Italy to meet with you.

The original power of originality will burst.

Original design is the vitality of the development of the industry, in order to boost the original design, starting from the fourteenth Shenzhen service rendezvous, the organizing committee innovates the "future star" exhibition area, attracting many original designers to enter, faded the flourishing decoration. A small and fine exhibition space shows a series of original designer's garment series, which has attracted the attention of many buyers and the media.

This year, the DBS District of the future will continue to join hands with many original designers to unveiled the 2 hall. It will create an original design concept area and continue to exert power on the original road, and the organizing committee will continue to increase its support through a series of initiatives.

In addition, after four years of accumulation and deposition, the fifth big wave cup Chinese women's costume design competition will also be held in the same period during the exhibition.

The design competition has attracted designers from mainland China, Hongkong, China, Taiwan, the United States, Germany, France, Italy and other countries and regions.

At present, the preliminary evaluation of the competition has been announced. The 20 contestants moved the judges through excellent creativity and successfully promoted the finals.