Tommy Hilfiger Denies The American Dream

Hilfiger, one of the 9 children in the family, was born in a proletarian family in the Irish Catholic District of El Myra, New York.

My father is a watchmaker and my mother is a nurse.

He likes his Iv League suit and tie very much at home and at work.

From childhood, he was instilled in the idea that to be successful, diligence is no less important than inspiration and talent.

Many years ago,

The company sold it to private investors for billions of dollars, and Hilfiger is no longer active in the management of the company. But he still serves as the company's chief designer and global brand ambassador, and is responsible for monitoring the company's annual launch and sales worldwide.

Today, the Tommy Hilfiger brand exists in the United States with the landmark red and white blue. Its unique style design, landmark campus fashion and fashion life taste have always been American classics.

The strongest representative.

Although he is 64 years old, he is old and vigorous, energetic and enthusiastic, but he admits that he now enjoys a more peaceful life with his second wife, Dee Ocleppo and his 5 year old son.

In the first marriage, he had 4 children and he is now of age.

Reporter: the brand name of Tommy Hilfiger can be reminiscent of the American fashion.

TH: I have been influenced by popular culture and American folk anecdotes.

This is why my clothes are designed with red, white and blue stripes. This is patriotic performance, and also symbolizes maritime flag.

I have always loved yachts and sailing, and want to create my brand with the flag. This has proved to be a crucial factor in developing consumer awareness.

I also want to design costumes that customers can afford, dress well and feel alike.

I feel very honored to be able to spread American culture to all parts of the world.

In high school, I got together with a few friends and pieced together the only money we had - about 150 dollars, and then opened a fashion shop called People's Place.

At first, shops only sell trumpet jeans, and then sell jackets.

I have never been to any design school.

I just sketched out my own ideas, bought the fabric I needed, hired the local seamstress to make clothes, and began selling in several stores and El's miles.

But my partners and I spent a lot of time in social gatherings in places like Studio 54 instead of looking after the shops.

After that, I was forced to file for bankruptcy because of the over expansion of the shop, when I was 23 years old.

This experience tells me that if you want to succeed, you must put business and creativity in the same important position.

Reporter: what inspired you in designing every season?

TH: I like the musical revolution and cultural revolution which began in 1960s and extended to 1970s.

That's the hippie era. Everyone wants to make himself look like a rock star.

I love the rolling stones and love Jimi Hendrix.

It was an exciting period. It was very interesting.

After that, I began to live in New York (together with Andy Warhol and other trend leaders at that time), integrating into the local environment and observing various cultural influences.

I also liked the art and films produced during that period.

At the same time, I have always loved sports elements, and I especially fell in love with rugby this season.

You know, if I were a few decades old, I would be a football player! I was fascinated by the details of the numbers, letters and exaggerated stitches on the sportswear.

I want to reconstruct the concept of sportswear through them.

Every season I insert new content, but the constant movement style is the gene of Tommy Hilfiger.

Reporter: so what is your inspiration for this season besides the playground?

TH: I learned the costumes of the classic movie Love Story in this season.

The heroine Ali MacGraw is my muse.

Her athletic attire on the ice hockey field is fashionable even now.

So now you can see that the new season's skirt suits, sports pullovers, and so on are all "inventions and recreating" on the basis of my original sports elements.

It can be said that grafting the American sports style to luxury itself.

Reporter: since you started your business, the fashion changes have been tremendous in the past 30 years. Is it more difficult for young designers to enter this line?

TH: now the competition is more intense.

But if you have a comprehensive business plan, feasible ideas and excellent design, you can still succeed.

You should also be able to master every stage from production to sale.

Compared with 1970s, investors and business partners need to spend more money now.

Reporter: Tommy Hilfiger has been popular for thirty years. If you look at a thirty year review, what is your greatest feeling?

TH: in thirty years, a lot of things happened.

We have led an irreplaceable trend, a successful marketing revenue, and even a great group of talented people around us.

I have an amazing team, and I trust them very much.

They are great! Their love for Tommy Hilfiger has touched off this series.

So, if you want to run a successful thing, you absolutely can not get away from a group of like-minded friends.

Interviewer: how do you handle the ups and downs in fashion business? What have you learned from your personal experience?

TH: persistence is very important.

During the 1990s, I found that the rap industry is a huge market that has not yet been opened.

We catered to this trend and achieved great success.

After hip-hop singer Snoop Dogg wearing ED clothing, sales of Tommy Hilfiger apparel jumped.

But this experience tells us that the trend of fashion is fast and fast. We must stick to the original idea.

This should never be forgotten.

I've always been lucky in fashion business.

Sometimes I lose my way and I don't know what I want to do.

But I am filled with sincere gratitude for everything I have given to success and life.