Forget The Public And Challenge Yourself.

In recent years, Chen has been living in doubt.

From the past doubts about his private life, the valuation of customers, the product of customers and the hope of survival, we have questioned the product line, the single product strategy and the endless technological details.

Over the past year or so, customers have not only disappeared as people expected, but instead relied on a series of dazzling changes in the past to return to the market and become a specimen of public opinion.

Founded in 2007.

7 times.

The amount of financing is more than 500 million dollars, and the scale of personnel is from 13 thousand people in the peak period to 300 now. The period of SKU is more than 190 thousand, and now it is hundreds.

The ups and downs in the middle of history made the old man rethink many basic problems in the painful state. His subsequent action was to correct the past problems.

Over the past few years, there has been a constant separation between the old and the public. This sense of alienation comes from the cleanliness in his bones, which can ensure that most of the time when Chen is successfully avoided being disturbed by the outside world.

Self preservation allows old age to accept others' criticism with great magnanimity, but his character makes it difficult for him to bear the wrong opinions in his opinion. He can not help himself or even try hard to prove others' mistakes, which is probably the root cause of his actions.

Therefore, the change of customers is not only a battle for themselves, but also an experiment for Chinese business pformation.

Compared with the impact that he once brought to the retail and clothing industry, the potential significance of this change experiment is far more profound.

Because customers are at the expense of their lives, challenging many golden rules that have been seen as success in the past, including:

Is scale necessary for success?

Can a single product strategy support a clothing brand?

Does focusing on niche marketing really work?

Can the management system focusing on products bring business success?

Now, everything that customers are fighting with is the mechanistic pursuit of scale, excessive market publicity, fascination with quick returns, excessive overexpression of customers and extreme neglect of quality, which is the realistic portrayal and inertia of China's economic development in the past.

In a sense,

The challenge is not only the mistakes of the past, but also the old and rotten ideas of China's economic development and enterprise operation.

Many of the doubts about the strategy of everyone in the market are also derived from the inertia thinking and dependence based on past experience.

In the past many reports on the past, we can see that the literati businessman who is fighting against himself in the past is on the other side. The story of Chen and fan may also represent the most real state of survival of the Internet Co in the Chinese business ecosystem.