Cyberspace: When E-Commerce Meets The Clothing Industry

In his old age, he told a story. He went to visit the shoe factory which he supplied to everyone. He found that the young workers on the production line were wearing the shirt and canvas shoes of everyone. He was surprised.

The workers told Chen, these

They bought it online, because they could afford it for 29 yuan.

"The children of these production lines, in fact, are very far away from them. They are very far away from them. Today, 29 yuan T-shirts and 59 yuan canvas shoes can be worn on their bodies and feet. How big do you think this space is?"

After 80, the consumer mindset is no longer regard clothing as a durable goods, but rather as a consumer product.

"Our more than 40 year old generation, a year to purchase a few shirts are planned, this is the idea of durable goods.

Consumer goods are not planned. I want to wear them today, just like drinking coke, and I want to drink. "

This is my own experience.

The main consumers facing all customers are these pursuits.

After 80 years of age, young people understand that "expressing themselves correctly" is the fashion. Therefore, customers do not have a fixed style and designer, but they accept the design talents from all over the world to provide diversified products to meet the diverse preferences of young people.

"I believe in something called sensation, rather than thinking over how to break through inertia.

My T-shirt is sold on the line, which means that it feels right.

What makes him proud is that he learned to find the direction quickly after a breakthrough.

before

Once he sold the goods, he was worried about the speed of supply. Now he was glad to sell goods, and immediately launched his new model.

Chen said that before the pursuit of a large number of fast customers, in fact, "a small number of fast and more suitable for customers."

In addition, another important innovation of van guest is on the return of goods.

In the past, the prime minister had moved a mind: what would happen if the policy of returning the user experience were opened? This idea was finally realized in all customers, but he gradually pushed the restrictions on consumers step by step: first, "quality problems of commodities, unconditional return of goods within 30 days", and in the past it was set up many obstacles; then it was "face to face inspection". Once it was unsealed, it was relentlessly counterattacked by the so-called exchange policy, and now it has become an unconditional trial.

When it comes to spokesmen, Chen said it was also by accident.

A meeting, because everyone will do T-shirts this year, we are considering whether we can cooperate with Han Han, suddenly a deputy general proposal why not choose Han Han as spokesperson? At this time, everyone felt a bright moment, suddenly enlightened.

When everyone found Han Han, he was also puzzled, but this choice did not really why, that is, the feeling is right.

The choice of Wang Luodan should be more erroneously wrong.

At that time, Chen did not know who Wang Luodan was. He wanted to go to a brokerage firm to find another more famous male star. Later he did not choose the male star, and the broker's casual words: "you can also consider Wang Luodan."

It has made the present situation.

Because of the Internet, customers can sell T-shirts to 29 yuan.

Chen said he expects to sell 5 million units this year, and at least 20 million next year.

To meet the coming fast growth, the storage area at the end of this year will be three times larger than it is now.

Ask why the T-shirt can be sold for 29 yuan, is it in the price war time, Chen explained: "who do I fight with? No one plays with me. Now I fight with myself.

We have strengthened this line to do so.

Who dares to fight with everyone, sell T-shirt for 29 yuan, canvas shoes sell for 59 yuan, I will learn from him.

For the general Taobao sellers, Chen believes that they do not have the strength to make large orders, and that it is almost impossible for them to get better quality clothing than other customers at the same price; and the brand of offline stores will be completely pferred to the line unless they give up the channels they have worked hard before, otherwise they will not be able to lower the price to such a low level because of shops rent and other problems.