Lin: You Can Take Part In The Top Fashion Week.

As a co-founder of "Inman" brand, Lin Qi is a minority who successfully adapted to the Internet Ecosystem in the garment industry.

In the days when people were keen to talk about the Internet business opportunities, Lin had left a low profile impression on the outside world: she concentrated on designing and rarely interviewed.

In fact, her temperament is more closely related to her high-end female dress brand as the sole core founder of the "left living" core consumer group, thirty or forty year old mature woman, with unique aesthetic and certain consumption ability, live more calmly, do not blindly follow suit, pay more attention to the quality of life.

Talking about the birth and growth of new brands.

Still a little excited.

"Living on the left" was launched in March 3rd last year, reaching 50 million of sales in less than a year. In March this year, sales of single month had exceeded twenty million, and the target of doubling sales throughout the year seemed to be all right.

Lin said, this is a personal trust.

And the brand of life dream, so they put more effort into it and care carefully.

In particular, she emphasized the "non replicable handicraft" advocated by "living on the left", using traditional clothing technology such as hook flower, retraining and ribbon show, using natural materials such as cotton, silk, ramie and so on.

"I hope not to consider the market without considering it.

We need not consider any factor to launch this brand. We insist on the natural comfort fabric like cotton, linen and wool, and no matter what the future direction of the market is, we will not change our original intention.

Lin Qi said, "the most important thing is that we know what we are doing and we need to be a soul brand."

In the interview, I can feel that as a designer Lin Chi, in the brand of "living in the left", she has injected more feelings to retain the traditional Chinese clothing craft and the courage and courage to name the Internet brand.

Perhaps these are the highlights of Lin's Internet survival.