Lining: China'S Professional Sports Are Too Marketless.
Actually, I always have a dream that I can be a representative from China.
Sports brand
This is what I want to do.
I am working hard, and I am not yet fully realized. I am still working hard, so I do not know what is the ultimate. I think today, I would like to have another new attempt tomorrow, including I am also doing sports park. I think this person will have a new dream when he walks away.
Reporter: where are China's professional competitions vulnerable?
Lining
Because they are not professional enough.
Reporter: what career do you mean?
The input of skills, including the way it gets profits, does not come from the competition itself, but comes from other forms, because the most important and professional occupation of the tournament is because of its own value, and it can create economic value, because it can not create economic value in itself, it is difficult to continue to create through the creation of peripherals, because the more peripheral needs temporary pition, for example, today I need to advertise, I can not do advertising, that will end up, sell to you, you advertise, and then professional competition, it will produce another utility, that is, it will form a city. Lining: the occupation must be from a commercial point of view, including its organization, including its investment, including its capital.
Reporter: sports and
cultural atmosphere
。
Lining: or become a platform for urban emotion. No matter who you invest or what you do, this will become a city. It should be a city oriented platform, not a platform for advertising.
Therefore, I think the Chinese occupation is not very mature.
Reporter: I can understand that you think this career market is not yet marketable.
Lining: it's too marketless.
Reporter: there are a number of games, including some administrative interventions, which are approved in the form of documents.
Lining: Yes, because the main sports resources in China are still in the hands of the government, so if we want to market it, I still need some time to do it. I think the most likely step in China is the socialization of sports rather than marketization. Socialization means that your government has to invest, social organizations have the opportunity to vote, and families have to vote. Families, governments, communities and individuals must also become consumers. In this way, sports will enable everyone to understand, to be able to contact, and to find the real profession to go to the market and go to the market. This is the family's going to the family.
According to the State General Administration of sports statistics, as of July 2009, the total number of retired athletes to be rehoused has been stopped in the whole country, while the number of new decommissioning athletes in 2010 has been 2193, of which 45% of the retired athletes have not been placed in time in 4343.
For many people, whether they are national champions or Asian champions, they can not avoid the cruel reality of "retirement is unemployment".
The extreme example is the former National Women's weightlifting champion Zou Chunlan, who is forced to work as a rubbing worker.
Former marathon world champion Ai Dongmei sells medals for a living.
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