Lin: I Hope To Continue The Traditional Crafts And Craftsmen Spirit.

Not long ago,

Its Internet fashion brand "living on the left" again appeared in Shanghai fashion week.

To the industry's surprise, the show of the Internet brand can also be made so well.

In order to find out the story behind "living on the left", the reporter interviewed Lin Qi, the brand leader.

Reporter: what is the original intention of "living on the left"?

We have a mission to combine traditional technology with modern aesthetics.

These traditional handicrafts are not innovative, and few young people pay for them.

Now, after our pformation, it is very suitable for modern people to wear. Whether it is Shanghai fashion week or in the future, I hope to have more opportunities for more people to learn about them.

From this angle to support them, forming a healthy and benign cycle.

For example, the silver ornaments we display today are all from the hands of traditional craftsmen.

We set up a research and development base in Shi Dong, Guizhou. The handicraft of Shi Dong has very good skills, and there are also substantial silver resources.

The original handicraft of the cave is a person playing decorations and necklaces in the village. Now when we build such a platform, we will send this traditional handicraft to a large extent. Now, these craftsmen also invite six or seven people to work overtime to help us catch up with the products and drive the heritage of traditional crafts in the market place. This is what we want to do.

And there are thousands of knots in my hem, which are made of mulberry silk. Each knot is made by hand, and different places have different characteristics. This is from the handicraft of Chaoshan, where children from all walks of life will come into contact with this craft, but few people pay for it now.

Our aim is to excavate these traditional crafts and extend the spirit of the artisans with our innovation and modern aesthetics.

We just want to do it honestly, rarely considering the direction of the market and what actions our competitors will take.

Reporter: what is the difference between "living on the left" and other brands?

Lin Qi: the core consumer group living on the left is located at the age of 30 to more than 40 years old. They are mature, have mature aesthetics, have a certain ability to consume, and have a unique cognitive consumer group.

In marketing, we do not want to follow the rhythm of the platform. On the contrary, we attach great importance to the usual communication and maintenance. This is our brand different from other brands.

Reporter: compared with other brands, the price of "living on the left" is not low. Will the existing pricing system change or are you still in the trial stage?

Lin: our cost performance is very high, and the pricing rate is about 3 times. In the future, we will keep this pricing strategy.

In terms of price promotion, we will refuse any other big events such as double 11, other unstable price experience activities that hurt customers' interests.