Using Psychology To Locate Brand Clothing Addresses

The management of clothing enterprises is a science as well as an art.

Different locations have a great impact on business, and marketing strategies for customers from different locations should also be different.

Only by holding the shopping psychology of women can we produce better performance.

When shopping, most female customers like to stroll slowly, and the location is obvious.

For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison.

In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping.

A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

More attention to "feeling", and "location" can give people a kind of "feeling".

"Feeling" in space.

Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

In addition, women's clothing stores seem to emphasize more than men's clothing.

And the difference in style.

Many shopping malls men's clothing shop decoration is not wooden material decoration into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar.

And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality.

Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?