How Can Marketing Guide Customers Win?
Really care about customers, but also care about details.
If many customers wear clothes properly after a variety of reasons, they will not take off and wear them directly. This will do great harm to their health. At this point, the guide can tell him the reason why they should not walk directly in clothes and go home to wash them before drying them.
Many people who sell clothes always complain that customers are getting more and more difficult to serve. It's always unreasonable. They make a lot of money, and say how bad clothes are.
Price
How expensive...
Such a mentality will never succeed in selling clothes.
Only the shopping guide who really cares about customers can become a gold medal guide.
When
customer
When we are too fastidious, the shopping guide should not touch hard to say how bad it is and how to overdo it. Instead, we should approach the customers in the language and agree with them.
clothing
Why is such a price, quality is not bad, if you can say, "the price is more expensive, but its workmanship is very in place, the style is the most popular this year, this waist design is particularly good."
For example, customers are too outdated with certain clothes, and shopping guides can be directed to other clothing according to their psychological euphemism. This clothing fits the needs of customers precisely, and gives customers some appropriate price at the bottom which they can afford. These allow customers to clearly understand that he can lead this situation, so that customers will be very grateful to the guide buyers and will come back later, and will bring their relatives and friends to the clothing store to buy things.
This is a wealth of word-of-mouth.
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As a saying goes, a good name determines whether or not your future development path will be good or bad. This is also useful in clothing stores.
A good clothing shop name can bring customers to your store and promote sales, thus making the business flourishing.
Therefore, the name of clothing store is a key issue.
How can we get a good clothing shop name? We should learn the following ways to get a good name for the store.
1, naming the name of a clothing store operator or a business organization is a naming method that can highlight the reputation of an operator.
For example, the "Sheng Xifu" hat shop in Tianjin was originally called Sheng Ju Fu.
It was Liu Xisan who was a partner in partnership with his cousin, Miao Mou. Later, Miao became ill and was run independently by Liu Xisan. In order to highlight his reputation, he changed his name to "Sheng Xifu". He also used the "three cap" as a trademark, combining his name "tin three" with the shop name and trade mark as a whole to show his ambition of not creating a famous brand.
2. Naming Chinese characters according to the principles of Chinese characters is a unique Chinese culture, with beautiful, meaningful and varied meanings.
The naming of Chinese characters often gives people a sense of harmony and endless aftertaste.
In the naming process, the selected words should be healthy, modern and impingement, with deep taste and easy dissemination.
Or a willingness to commit, or to conceive of uniqueness, or to describe characteristics or artistic conception.
The tone must be loud and clear, not awkward and rhythmic.
It should be creative, easy to identify, concise, and dignified.
3, named after the poetry, allusions and historical anecdotes, this naming method has artistic appeal and concise outlook.
4, the name of regional culture is the way to change the place names of shops and trade names or to name them with cultural implications.
Let people mention the name of the shop, it can associate with a place's history, culture, scenery, products and so on.
Therefore, place names often become the materials that are often considered when choosing clothing shop names.
5, the name of extreme dialectic aesthetics is named in the form of ugliness, which reflects the essence of beauty and makes the shop name prominent and influential.
For example, Tianjin's "Goubuli", its clever use of "meat steamed buns to beat a dog, never to return to the head" of the folk language, with a very ugly name to foil fresh and vivid content, to cater to consumers' "curiosity" mentality, interest in buying, and make it famous.
6, naming the English homonym will give people a sense of fashion, avant-garde and fashion.
For example, the "YOUNGOR" dress in China is taken from the homophonic "Younger" (young, youth).
However, operators should avoid using homophonic English words which are too remote to make people misunderstand.
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