How To Improve The Popularity Of Clothing Store By Price?

As a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and not below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve the operating efficiency of the shops, and strive for the profit margins of manufacturers, so that we can do everything possible to reduce costs and achieve small profits but quick turnover to win at a low price.

Attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

Only the price of the "dragon tail" fell slightly down, giving people a lot of feeling of decline.

for example

The 198 yuan and the marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

There is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because

Sometimes the sensitivity to weight is much lower than the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

According to the peak season of products and

Purchase time and quantity to decide whether to discount or discount.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

In view of the consumer's psychology of consumption, many foreign supermarkets like to leave a small tail on the price when they formulate the price. In the commodities they sell, the tail number is only about 15% of the total number, and the final price of the commodity price of about 85% is non integer, and the odd number is the main factor in the price tail.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

When the commodity price is adjusted, the price of the original printed price is painted with red pen, and the price of the handwriting with the Yellow handwriting is very simple. In fact, it is also a strategy to make use of the psychological pricing of customers.

The secret is: first, the original price is printed figures, often give people a sense of authority pricing.

And handwritten new prices will make customers feel cheap.

Secondly, yellow gives people a special sense of cheap price. The new price is marked with yellow pen to make customers look attractive.