Dialogue Liberty General Manager Of Australia

In 1890, Liberty Art Fabrics has become synonymous with the design of first-line textiles. Today it is also the leading brand of printing in the UK. It is famous internationally for its original printing and color design. Liberty's encounter with reporters is another beautiful beginning.

　 Q: I believe you have learned a lot about the Chinese market. So, what do you think of China's market?

　　 A: our designers feel that the Chinese market is still very young, and it is also very large and very potential. We also hope to find some clothing brands that fit us well, and we already have a lot of Chinese brands working together. In the long run, we are very optimistic about the Chinese market. I believe this is not just our Liberty's idea.

Q: do you know about the POP global fashion network institution of China's Trend Research Institute?

　 A: of course, I have heard about it before. POP It is one of the most professional trend information platforms in China. Many designers of garment enterprises are very sure about POP. And POP also owns 18 thousand apparel business users, so I am very grateful to POP for my interview. We are also a loyal fan of POP. I hope POP will become more and more powerful and help more designers.

Q:POP membership is undoubtedly the most popular trend. Can we talk about the fashion trend of men's clothing this year?

　　 A: the popularity of men's wear this year will be very popular, especially deep blue. Just like our season's deep blue combination like bird design, it looks calm and interesting. In addition to the blue series, we also designed a sea breeze, which is a street culture design. In this way, the combination of street breeze and artistic design is very personal, but it is suitable for many people.

　 Every stamp of Q:Liberty has a story, so how does it represent the theme?

　 A: Yes, we have their own stories in every season. For example, the theme of this series is called "The Artister". There are ten themes, that is, ten stories. Each theme has different designs to represent this theme. For example, some flower types, they are very dense and very lively. Other flowers look quiet. But each flower pattern is echoed by its theme.

Q: so what is the biggest highlight of the season?

　 A: from our new model this year, we will first show a whole design, and then we will extract one of the interesting elements to make a new design. And adjust its size, we see the effect is different. For example, when a designer buys a fabric, he buys one of them to make a coat, so he can buy the same fabric with a small pattern of flowers to make trousers, make jewelry and make scarves.

Q: cross-border cooperation has been very popular in recent years. What does Liberty think of cross-border cooperation?

　 A: cross-border cooperation We actually started it very early, from the early days with the artist William Morris from nineteenth Century. Gabriel Dante Rossetti Cooperation, and even later sports brand VANS, NIKE and so on. Then, when we cooperate with the brand, we do not cooperate with the whole brand, but cooperate with some of the design which is really in line with the brand. What we want to show is Liberty's very confident design.

Q: as a Western printing brand, do you have confidence in entering the Chinese market?

　 A: we still have a better understanding of the Asian market, though not long in China. But we have been in Japan for more than 100 years, so we are very familiar with the trend of Asian design and their demand for printing. So we are very confident.