North Martin'S Founder Shao Jianshi'S Way To Break Cocoon

Since its inception, North Martin has accumulated a group of loyal fans, and the sales volume of several shops has been steadily improving. In the future, Shaw is full of confidence, but he has little ambition for offline stores.

"At the moment, it will still focus on the Internet. The electricity supplier can do well, and it can also sell tens of millions or even billions of dollars.

My goal is to be a man in the field of men's wear.

Of course, if the time is ripe, it will open up shop in Shanghai, Beijing, Guangzhou and other major cities to enhance interaction with consumers.

I'm a designer, and I want to be my own boss.

This is probably the psychological confession and dream of most designers.

Shao Jianshi is no exception.

Compared with the "small meat" on campus, Shao Jianshi, who has more than 10 years of work experience, is clearly not young.

He once served in the famous men's clothing such as Bao's men's clothing, wedding bird, and Qiao Fu. Shao Jianshi felt that his dream was becoming more and more intense. On the other hand, he also felt that the growth and development space of the enterprise was limited. So he turned his eyes to the electronic commerce which was in full swing at that time. In 2008, he created his own menswear brand North Martin, and formally entered the Internet sale in 2012, and he was in Taobao, Jingdong, Dangdang and so on.

Open shop, from designer to business manager.

"Not everyone can become what they want, but everyone can try to be what they want.

You can spin your own cocoon, and you can break your cocoon into a butterfly. "

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It seems that this pformation is a process of breaking the cocoon into a butterfly.

"I don't agree with students who start their own business as soon as they graduate. If you don't understand anything, it's hard to start a business.

We should go to famous brands for several years to learn how the brand is packaged and operated, and at the same time we can accumulate resources, which is relatively easy.

Shao Jianshi is currently

With a team of more than 20 people, his previous work experience made him unable to adapt to the pformation of the new role.

"Our team is mainly divided into art department, visual sensing center, customer service department, warehouse management department, operation Department, etc. Although there are not many people, the management is very standard."

Shao Jianshi said that because of the complexity of men's clothing technology, it takes a month to go from typing to ready-made clothes. In the process, the team needs to collect popular information, including some good selling designs under the line, and then draw, look for fabrics, plate making, tailoring, and finally make them into ready-made clothes.

And this whole process is supervised by him.

"Our clothing is of high quality and high-end positioning, but because we only trade online, compared with offline brands, it saves many middle links, so the price is much lower than those of the shopping malls brands, which is very suitable for those who work for several years, and the income is not very high middle class wear."

Shao Jianshi has positioned his brand as a leading brand designer who focuses on Internet sales. His product line is divided into fashionable black label series and elegant gentleman red label series.

Referring to the biggest challenge facing the team, Shao Jianshi believes that it is mainly about talent.

"The team is still short of people.

On the one hand, we recruit people on the one hand, on the one hand we carry out internal training, management and stimulation of their abilities, but some professionals are still missing.

He hoped that like-minded partners could join in his camp.