Chinese And Foreign Sports Brands Compete For Olympic Games

The Olympic Games are getting closer and closer. The major sports brands also seize the opportunity to share the "big cake" of the Olympic Games. The brand of sports shoes and clothing is "Eight Immortals crossing the sea" in the Olympic marketing tactics.

Adidas has won the first prize in Adidas's sponsorship of the Olympic Games in Beijing. It has received generous benefits. It has shown a smile of victory. All the staff members, volunteers, technical officials and members of the Chinese delegation attending the Beijing Olympic Games in Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games must wear sports clothes with "Adidas" logo. All athletes must wear Adidas's clothing when they receive the award.

But Adidas is still looking forward to winning the honor and reward from the Chinese market.

It is reported that Adidas has created an "Asian design center" to develop sportswear souvenirs with double logo of China India and Adidas LOGO. The design of these Olympic authorized products will inject more Chinese elements.

Now, the "wind forest" series T-shirt with strong Chinese culture has appeared in Adidas's exclusive store.

In the long run, China will become the focus of Adidas's work in Asia and the world.

Nike plays the classic allure of Nike, with the theme of "gold medal". Even the retro basketball shoes are all Golden Edition, and the signs on the two sides of shoes are linked by the goddess wings.

Another five ring gradual change AirMax95 of Nike has also become the classic of Nike wave shoes. The cross section of shoe body is a unique figure of AM95. Playing gradient color is its masterpiece. The Olympic card is very eye-catching on the color of Olympic rings.

Since the double star highlights the brand style, after two star sponsorship of the Qingdao TV cultural program "Olympic Yang Fan", support the Chinese mountaineering team "and the Olympic peers, join hands in the Mount Everest", support the Olympic "Chinese youth champion 31 feet team running competition" and other Olympic publicity activities, the famous sports brand enterprise double star group has joined CCTV Olympic network (2008.cctv.com), and shows its strong sports brand image in "Olympic China".

Click CCTV Olympic network "Olympic China" while watching the Olympic residence, people can enjoy the elegant demeanour of the double star sports brand.

When Li Ningpin failed to win the Olympic sponsorship competition, when Lining played the "serial fist", the pessimistic person might think that Lining had no connection with Olympic marketing.

But Lining later produced a beautiful serial boxing.

On the one hand, Lining and his rival "Beijing Olympic TOP sponsor" bid and fight to the last moment, on the other hand, they made a strange move to sign an agreement with CCTV sports channel: the hosts and reporters who broadcast the columns and events of the 2007-2008 years were required to wear Lining clothing when they appeared. They signed an agreement with the Argentina men's basketball team, the Chinese shooting team, the diving team, the table tennis team and the gymnastics team, and appeared in the Olympic Games in Beijing.

Meanwhile, the Li Ning Co reached an agreement with the Spanish Olympic Games to join hands with the Spanish Olympic Committee to compete for the 08 Beijing Olympic Games and let Lining become the Spanish Olympic team to participate in the official equipment supplier of the 2008 Beijing Olympic Games.

The "alternative strategy" launched by PEAK is different from the powerful international sports brand. PEAK, the domestic sports equipment enterprise, is also unwilling to compete in the Olympic cake competition.

However, PEAK does not play the cards in accordance with the principle of common sense, does not associate with other distributors, does not interfere in the sponsorship of big powers, promotes the "alternative" strategy in marketing, and announces the establishment of a strategic partnership with the 2008 Olympic Committee of Iraq.

The move of PEAK not only endows the brand with the spirit of never concede, but also is the first step of the brand going to the nationalization strategy. PEAK will also label its market and capital on the label of internationalization.

Puma uses the "color" charming sportswear. The old brand Puma combines the 5 colors of the Olympic flame and the Olympic five color rings, or from the shoulders to the waist, or the shoulder strap skillfully interspersed.

In addition, Puma has introduced lightweight, comfortable and limited brand shoes, although this sneaker does not add any Olympic related designs, but it also has attractive and bright colors, even those who do not like sports at all.

There is no doubt that facing the 2008 Olympic Games in Beijing, whether manufacturers or shopping malls, are optimistic about this opportunity to catch a ride.

While professional athletes create a miracle of sports, they miss our sports commodity industry and create a marketing miracle that can not be duplicated.

Insiders generally believe that the 08 year Olympic Games in Beijing is a "Longmen" of the local sports brand. Although the threshold is quite high, once the jump is successful, then the enterprise will undoubtedly fly into the sky and have the possibility of fighting against the international industrial giants. It is foreseeable that for all sports brands in 2008, the national leveraged cars will win the Olympic Games, so as to expand the popularity and reputation of the brand.