Chen Zhenfeng: To Create "Tianzi Fang" Fragrance With Pragmatism

Chen Zhenfeng, a native of Puning, started her own business in 1995, and began to do some production and processing of foreign orders, which has been done in 2004.

During this period, abundant experience in product development and production was accumulated. With the rapid development of China's economy, the demand for the domestic market expanded rapidly.

At this point, Chen Zhenfeng thought that instead of making the processing list of some overseas countries, it was better to open up the domestic market and make his own things bigger and bigger. Because of this bold idea, he created his own brand Tianzi Fang, the name of a perfect woman.

Tianzi Fang advocates the core values of "respecting heaven and loving others", and actively builds up the concept of "win-win" for the society, enterprises, customers and employees, so as to build a century old enterprise and tree Centennial brand as the development strategy, and serve the society with high quality and high grade products.

Up to now, Tianzi Fang has business partners in more than 30 provinces and cities nationwide, with more than 3000 franchises.

As a twenty year old enterprise, Tianzi Fang has gone from small to large, from weak to strong.

Such a group of people, when Tianzi Fang was the weakest, became the first batch of cooperative clients of Tianzi Fang by virtue of simple belief and fate, and supported the constant growth and development of Tianzi Fang. They were the first batch of old agents of Tianzi Fang.

With the increasing maturity of the market, the original big circulation mode has become more and more difficult to adapt to the market competition.

Chen Zhenfeng was acutely aware of this and began to lead Tianzi Fang to the road of brand operation.

Transformation is painful. Nirvana requires great courage. "Cocoon as a butterfly" is rebirth. After breaking away from bondage, it is a broader sky.

Talking about the throes of pformation,

There is no difficulty in avoiding them.

Tianzi Fang is an old brand. Ships are difficult to turn around. The channel has been formed. Reform will involve many people's interests and requires great courage.

More than once, Chen Zhenfeng discussed the ideas and methods of agents pforming into service providers and brand operators at the agency conference.

Chen Zhenfeng said to reporters that since he knew a dead end was ahead, he had to turn around as early as possible, otherwise he could only bump into the wall.

For partners who have followed Tianzi Fang for many years, Chen Zhenfeng said, "do not abandon, do not give up". We all work together to increase brand building efforts and create an elite marketing team of companies and agents to enhance the service capabilities of companies and agents to adapt to the market.

Reshape the brilliant achievements of Tianzi Fang.

When reporters came to Tianzi Fang factory, they found that several buildings were being built nearby.

Chen Zhenfeng told reporters that this is the new expansion plant of Tianzi Fang, which will be completed before the end of the 20th anniversary celebration of Tianzi Fang.

After the completion of the new plant, it will expand from more than 10 thousand square meters to more than 20 thousand square meters, and the workers will increase to 600 people on the basis of the existing more than 400 people.

When everyone complained about bad business in 2014,

It is still developing at a steady pace in the market.

For the 2014 business, Chen Zhenfeng said that he had anticipated in 2013, paid great attention to team building and product development, hired excellent talents to join, and constantly upgraded the quality and service ability of Tian Zi Fang, focusing on "brand upgrading, product upgrading, service upgrading", increasing market input and service work, and coping with market changes.

"The market is not easy to do, but it has not yet reached the point where it can not be done". This is what Chen Zhenfeng said to the national partners at the latest quarterly press conference.

The confidence and determination shown in plain words can be seen.