Holiday Promotion Is Not Only About Price, But Also Creativity.

There are many deficiencies in the festival marketing of Chinese clothing enterprises. There are many advertisements for holiday marketing which need to learn from excellent brands. Here is an excellent case. London's largest clothing store is a store that has been paying attention to holiday marketing over the years. In 2014, the Christmas advertisement was called Snowman's journey. His marketing story was based on the snowman's theme. In a short span of 1.5 minutes, he told a story of a spoony Snowman who had gone through an unusual hard journey to find a perfect Christmas gift for his wife. This Christmas gift is a sweater and gloves of a certain brand.

In this advertisement, shops sell sweaters and gloves, but full of love and warmth. Advertising is full of warmth and humanistic concern. It not only embodies the brand concept of brand warmth and consumer care, but also creates a brand full of "love" image. There is no doubt that such ads are easy for consumers to move. Therefore, advertising in China's electricity supplier industry is lacking in this sentiment and brand concept, and it should also learn this advertising spirit.

The development of economy is promoted by holidays. At the same time, it also brings development opportunities to the garment industry. Businessmen should make use of the habit of consumers' centralized consumption and festival consumption psychology, and use various marketing methods such as advertising and promotion to concentrate on activities aimed at promoting sales and enhancing image.

Creativity is the life of advertising. The target consumers of the e-commerce industry are young people, while young people are fond of novelty and innovative generation. Therefore, creativity is particularly important for the electricity supplier industry. But creativity does not come from nowhere, but rather needs to be found to satisfy the needs of the target consumers. Therefore, each electricity supplier should be good at finding the needs of consumers, and take this as the starting point to carry out advertising creativity.

In recent years, Online retailers They have generally increased the intensity of their efforts in traditional media, but the Internet and so on. new media As the goal of the electricity supplier, consumers often contact the media. The advertisement of the electricity supplier should take care of the needs of the target consumers. On the basis of expanding the scope of their target audience, they should also attach importance to the new media such as the Internet, and choose a more suitable media instead of blindly following it.

　　 festival Originally, it has its own unique meaning. For example, the Spring Festival expresses a kind of reunion and joyful festival atmosphere. The National Day festival conveys the festival atmosphere of the whole nation celebrating, and the Qingming Festival conveys a light sadness for the dead. Every festival has its own festival atmosphere. Therefore, holiday marketing advertisements should also incorporate festival atmosphere into advertisements, which is more likely to arouse consumers' resonance, achieve better advertising effect, and create their own brand image.