Marc By Marc Jacobs Salute Alice For Stopping Production

With regard to the suspension of Marc by Marc Jacobs, brand officials pointed out that the suspension is not to reduce products. Instead, merging into a brand is to make the product more uniform, and finally to expand the supply. In order to expand supply, the newly expanded MarcJacobs will also include two line products and prices, which are high-end lines and fashion lines to meet and meet different consumer groups.

This year is Alice's Adventures in Wonderland, 150th anniversary. Vivienne Westwood After crossing the border and designing the cover for the book, after launching the collector's edition, Marc Jacobs recently announced that its brand Marc by Marc Jacobs will work with Disney to launch a series of products inspired by the "Alice mirror".

"Alice mirror" is a movie that Disney is expected to launch in May 27th next year. It is a sequel to the "magic sleepwalking" live movie which was released earlier on the theme of Alice's Wonderland. It is reported that Jonny Depp (JonnyDepp), Annne Hathaway (AnneHathaway) and others all participated in the continuation.

The MarcbyMarcJacobs and Disney cooperation series, called "I am not like other girls" (IAmNotLikeOtherGirls), will be launched in November 1st this year. The product contains a series of clothing, such as T-shirt Sunglasses, Small bag Watches, even cell phone shells, and so on, such as pansy, heart-shaped keys and other fairy tales have appeared in the image of products will appear, the price is between 60-400 U.S. dollars. By the Christmas season December, MarcbyMarcJacobs's designated shop window will also be decorated with Alice's fairy tale theme.

Since March this year, it announced that its MarcbyMarcJacobs will be shut down and will be merged into the main line brand MarcJacobs in the future. Therefore, this cooperation with Disney will probably be the last joint series of the brand. In the past, in order to give consumers a sense of freshness, MarcbyMarcJacobs has always attached great importance to joint with other brands, such as launching small broken flowers with British department store brand Liberty, and launching a series of headphones with professional headset brand Urbanears. And the brand is dedicated to Disney and Alice.

As for stocks that haven't been sold out, Marc by Marc Jacobs has begun to fold up the warehouse, and has also reached an agreement with the department stores such as Fifth Avenue and Bloomingdale. The reserved stores will also continue to display goods until the brand is completely spanformed into the main brand.