H&M Will Launch A Brand New In 2017.

H&M group will have another brand. H&M CEO Karl-Johan Persson announced at the second quarter 2015 earnings conference that the new brand, which will be established in 2017, will be "completely different from H&M". H&M did not reveal much about the new brand details, but Nils Vinge, director of investor relations department, told Bloomberg news that a department inside H&M had been looking for something new, and now there are some "shaping ideas" for the establishment of the new brand.

H&M revealed that the new brand will be different from those of the existing sister brands. Maybe H&M will develop a home brand or an independent beauty brand? Anyway, this time, H&M is iron heart to firmly grasp the hearts and purses of consumers.

H&M actually has several brands that are less famous but complementary to H&M in terms of product type and location. These brands include COS, Other Stories, Monki, Weekday and Cheap Monday. "Expanding different brands is necessary for the growth of H&M." Persson said in an interview with Reuters.

The Swedish fashion brand now has 3639 stores in 59 countries and regions in the world, and is the second largest clothing manufacturer in the world after Zara's parent company Inditex. In recent years, H&M has been developing rapidly. Since 2013, the average daily opening of a new store has expanded. In 2015 alone, H&M plans to open 400 stores.

Although H&M started its online shopping mall late, but since its online shopping mall in the US in 2013, H&M has opened online shopping centers in 21 countries, plus Switzerland, which is expected to launch online shopping services this autumn, the total number will reach 22. In addition, H&M's beauty line, including cosmetics, hairdressing products and body care products, will be launched in stores and online stores in July this year. At that time, consumers can buy their own beauty products in 900 H&M stores in 40 countries and regions around the world.

　　 H&M Good profitability is the reason why it can expand new stores and new products. According to Fashionista's report, H&M's sales in the second quarter of this year (from March to May) reached 45 billion 900 million kronor (about 5 billion 558 million US dollars) after the value-added tax was increased, an increase of 21%. Its after tax profits reached 6 billion 500 million Swedish kronor (US $790 million), an increase of 11%.

But H&M is also facing a rise in the strength of the US dollar. cost Rising challenges. Although H&M's products are mainly exported to the European market, most of its products are currently produced. Order In Asia and settled in US dollars, the dollar exchange rate has a greater impact on H&M's input costs and profits. Comparatively speaking, H&M's biggest competitor, Zara, is less susceptible to the US dollar exchange rate because its production is mostly in Europe or Europe. However, consumers need not worry too much. H&M guarantee will still provide consumers with the best price in every market. In fact, in the face of competition from other parity fashion brands such as Primark and Forever 21, H&M is unlikely to take the initiative to raise prices.

Well, since H&M's new brand plan is still in its infancy, let's take a look at its existing sister brands.

COS can be regarded as the high-end line of H&M. Its minimalist design style is very popular among fashion people.

Other Stories is a new brand founded by H&M in 2013. It was originally a beauty product shop, but gradually spread the product line to clothing, shoes and bags. Other Stories's first store in Regent Street, London, now has more than 20 stores in 10 countries, and has collaborated with famous designers such as Clare Vivier, Vika Gazinskaya and Sadie Williams.

Monki's target customers are more youthful, and are suitable for girls who like wild horses.

Weekday plays the simple style of Scandinavia.

Cheap Monday is a Cowboy brand founded in 2004. Its unruly street style is loved by young people.