Anta Gains From The Champion

In October last year, Anta officially became the official NBA market partner and NBA authorized partner. This cooperation is the first time that NBA has authorized Chinese sporting goods companies to use joint brands.

Anta will then unveil a series of logo with teams and alliances.

Sports shoes and accessories products.

But more importantly, Anta signed the Jinzhou warrior's other star Thompson in February this year, and created the "KTFIRE" invaluable boots for him.

Sports related officials have said that the sale of basketball shoes by star players

It is more obvious that the sales volume of basketball shoes increased by nearly 40% in 2014, and the sales volume increased by nearly 30%. In the future, we hope to provide basketball fans with high performance price ratio for basketball fans.

In addition, PEAK, a domestic sports brand, has recently launched NBA Star China activities. Landry and other stars have come to China to communicate face to face with young basketball fans.

According to the analysis of personages in the industry, because the base camp of sports brand in China is almost all in Fujian, the "going out" has become the consensus of several countries through the strategy of "one belt and one road".

"Sponsoring NBA stars can greatly enhance brand image, and the star effect in turn can stimulate sales of domestic sports products. This precise launch is worth it. In the future, more brands will go abroad to find the ideal target."

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Dirk Bikkembergs brand opens the prelude to Milan men's fashion week.

The whole show is full of festive and optimistic atmosphere.

When the guests raised their glasses at the celebration party after the fashion show, Maurizio Pizzuti, the president of the Italy Zeis Excelsa, which acquired the brand in 2011, was also taken together with the new shareholder, Luciano Donatelli, head of Italy branch of Guangzhou, China.

The company has recently acquired Dirk Bikkembergs brand.

Maurizio Pizzuti said, "the production of Dirk Bikkembergs brand remains in Europe.

Our company Zeis Excelsa will continue to authorize the production of footwear products, while Sinv is responsible for licensing the production of brand clothing products.

Guangzhou card road is responsible for brand sales in Asia.

Related pactions will be implemented in July, and the new management will be announced in the coming months.

The custom sports brand was created by Belgian designer Dirk Bikkembergs in 1989.

It sold 51% of the shares to the card slave road company, amounting to 40 million 680 thousand euros.

The latter is a professional menswear sales company in China.

Maurizio Pizzuti said, "this is a large group listed in Shenzhen.

It has 450 stores and operates its own high-end brands. It also has more than 50 brand collection shops and distributes many famous brands in China, including Dirk Bikkembergs brand.

The president of Zeis Excelsa said, "the owners of Guangzhou card road road want to have an international brand, which is why they are in the Dirk Bikkembergs brand.

But they are not limited to that. They negotiate with other Italy brands.

They will soon sign an agreement with a luxury goods company in Milan.

Zeis Excelsa and another Italian company Sinv (owns Piazza Sempione brand) jointly owned Levitas's 49% stake, which is a brand holding company.

Maurizio Pizzuti also said, "the agreement plans to introduce a special business plan to enter the US market.

There are only online shops in the local brand.

In addition, the group is introducing a large investment to create an important online platform aimed at selling light luxury brands in China.

He is very pleased with the potential development of Dirk Bikkembergs brand because "China is the largest market in the world".