Dirk Bikkembergs Brand Gets Help From Chinese Investors
The Dirk Bikkembergs brand opened the prelude to the Milan men's fashion week.
The whole show is full of festive and optimistic atmosphere.
When the guests raised their glasses at the celebration party after the fashion show, Maurizio Pizzuti, the president of the Italy Zeis Excelsa, which acquired the brand in 2011, was also taken together with the new shareholder, Luciano Donatelli, head of Italy branch of Guangzhou, China.
The company has recently acquired Dirk Bikkembergs brand.
Maurizio Pizzuti said, "the production of Dirk Bikkembergs brand remains in Europe.
Our company Zeis Excelsa will continue to authorize the production of footwear products, while Sinv is responsible for licensing the production of brand clothing products.
Guangzhou card road is responsible for brand sales in Asia.
Related pactions will be implemented in July, and the new management will be announced in the coming months.
The custom sports brand was created by Belgian designer Dirk Bikkembergs in 1989.
It sold 51% of the shares to the card slave road company, amounting to 40 million 680 thousand euros.
The latter is a professional menswear sales company in China.
Maurizio Pizzuti said, "this is a
Shenzhen
A large group of listed companies.
It has 450 stores and operates its own high-end brands. It also has more than 50 brand collection shops and distributes many famous brands in China, including Dirk Bikkembergs brand.
Zeis Excelsa
The president of the company said, "the owners of Guangzhou card road road want to have an international brand, which is why they are in the Dirk Bikkembergs brand.
But they are not limited to that. They negotiate with other Italy brands.
They will soon sign an agreement with a luxury goods company in Milan.
Zeis Excelsa and another Italian company Sinv (owns Piazza Sempione brand) jointly owned Levitas's 49% stake, which is a brand holding company.
Maurizio Pizzuti
It also said, "the agreement plans to introduce a special business plan to enter the US market.
There are only online shops in the local brand.
In addition, the group is introducing a large investment to create an important online platform aimed at selling light luxury brands in China.
He is very pleased with the potential development of Dirk Bikkembergs brand because "China is the largest market in the world".
- Related reading

How To Invest In Fashionable Women'S Clothing Stores To Cater For The Trend
|
Steady Investment Of The State Council: Surplus Financial Funds For Key Construction
|- Company news | Rome Family 152 Million Restructuring Of The Central Bank Expects The Average Debt Repayment Rate Of 10%
- Innovation and invention | Burberry Allows You To Design Scarves With Your Own Cell Phone.
- Zhejiang | Xiasha Cross-Border E-Commerce Park Business Greeted The Tide Of Shopping
- Local businessmen | Looking Back At The Xiamen Department Store In 2015, It Was Cold.
- Other | Changsha Welcomes The Opening Tide Of Metro Business
- Beijing | Martha'S Flagship Store In Beijing Is Still Popular In China.
- Leadership Forum | Feng Jialu Talks About The New Four Modernizations Of Vip.Com'S Future Retailing Industry
- Comprehensive data | The Scale Of The Retail E-Commerce Market In Asia Pacific Is Quite Large.
- Jewelry store | Swiss Watch TIG Hoya'S Jingdong Entry Is Not Very Good.
- Company news | UNIQLO Regards Apple As An Opponent
- 今年全球服裝品牌的結(jié)果已公布
- Steve Rendle Is President And Chief Operating Officer Of Wei Fu Group.
- 安德瑪押中“頭馬”崛起
- Machine Substitution: Intelligent Response To Lewis Turning Point
- The Dress Is Smartly Collocated With A More Refined Street Style.
- Lotus Leaf Sleeve Summer Wear Is Thin This Summer Wear.
- Polo Shirts Dress Up With Retro Charm.
- The Most Exquisite And Romantic Style Of Lace Summer Wear Is Beautiful.
- “尖兵”防輻射:牛奶蛋白銀纖維面料
- The Dress Is Waist Belt To Make The Sculpt Cleaner.