Cross-Border Electricity Supplier Overseas Enclosure Causes Vacant Risk
The logistics environment, which has been compared to the first pain point of cross-border e-commerce development, is facing changes. In the context of national policies to encourage cross-border enterprises to accelerate the layout of overseas warehouses and experience stores, the most active force in the electricity supplier sector this year is cross-border electricity providers. This is also followed by the State Council, the Ministry of Commerce, the General Administration of customs and other departments in May this year, the introduction of cross-border electricity supplier development policy, cross-border electricity supplier again by the government's concern.
The construction of cross-border electricity suppliers will usher in the bonus period of policy development. Premier Li Keqiang recently chaired the State Council working conference, stressed that to promote the healthy and rapid development of cross-border e-commerce, we should use the "Internet + foreign trade" to achieve better and better results, and encourage cross-border e-commerce retail outlets to expand their marketing channels through overseas warehouses and experience stores, so as to cultivate their own brands and self built platforms.
On the import side, the "Internet + circulation" action plan previously released by the Ministry of Commerce has expressed the desire to promote the construction of 100 e-business overseas warehouses. Ceng Bibo said that the overseas warehouse has different effects on cross-border e-commerce and export cross-border e-commerce, but cross-border e-commerce and overseas silos are concerned by the state, and are undoubtedly the best time to expand.
Reporters learned that at present, China's large export cross-border electricity providers mostly choose to build overseas warehouses abroad, and each overseas warehouse area is 30 thousand -5 square meters, larger. Among them, Lanting Pavilion collection potential, Dunhuang network, Dalong network and other famous cross-border cross-border electricity providers are more widely distributed overseas. In contrast, the import of cross-border electricity providers mostly built 2000-3000 square meters of smaller overseas warehouses.
Statistics from the North Business Research Institute show that Tmall international has not yet laid out its overseas warehouses. Jingdong plans to build overseas warehouses in Russia and Southeast Asia this year. Vip.com also announced that it will build its first overseas warehouse in South Korea. Among the overseas cross-border electricity suppliers with overseas warehouses, the ocean terminal has 10 overseas warehouses in the United States, Australia and many other countries, and it is expected to build another 6 self in the year. Mother and baby vertical cross-border electricity supplier honey bud baby in Germany, Holland, Australia built 3 overseas warehouses.
Although domestic policy dividends bring benefits to the construction of overseas warehouses, there are still many difficulties in the construction and operation of foreign warehouses. Bi Bo Ding To reporters, for the cross-border electricity providers under the draught, there is no land or high cost of construction in overseas warehouses. The main problem now is the lack of international teams and talents who are familiar with domestic and foreign markets. "It is difficult for Chinese enterprises to find professional talents abroad and to build overseas warehouses according to the management methods of Chinese enterprises. This will form a higher operational threshold.
According to Ceng Bibo, an overseas warehouse with a scale of about 3000 square meters is invested in millions of dollars, of which labor costs account for about 30%-40%. The rest of the investment includes hardware, software and other equipment in the warehouse. On the other hand, the difficulties come from individual governments in terms of policies, employment, labour force, business services and so on. Ceng Bibo said that inefficient government in some countries would also lead to slow progress in the construction of overseas warehouses. Xu Yong, chief consultant of express consultancy network, said that cross-border electronic commerce will promote local economic development and increase employment. Cross-border electricity supplier The construction of overseas warehouses can also enjoy many preferential policies of local governments.
Experts from North Business Research Institute believe that Overseas positions It can help export enterprises seize the market, enhance the competitiveness of Chinese enterprises and increase circulation. For imported cross-border electricity providers, overseas warehouses can enhance the supply chain efficiency of enterprises, reduce the threshold of purchase, and provide richer products for Chinese consumers. However, there is a danger of large-scale construction of overseas warehouses by cross-border electricity providers.
Zeng Bi Bo said frankly, for imported enterprises, the risk of overseas warehouse building is not small. "Overseas warehouse construction needs to be built according to the scale, characteristics and needs of cross-border electricity providers. Ocean wharf has a precise data analysis system for site selection, scale and so on. It is definitely not blindly invested. According to the Beijing Commercial Daily reporter, the warehousing industry has been very developed in the southern part of China. There have been many "idle seasons in the busy season". Statistics from Jones Lang LaSalle show that in the fourth quarter of last year, the net absorption of non bonded warehouses in Guangzhou amounted to 90 thousand square meters, of which the overall vacancy rate reached 8.4%.
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