Clothing Brand Forces Collective Capital Market

Sales and sales continued to slump shoes and clothing brand began to collective force the capital market.

Yesterday, the Zhejiang AOKANG footwear Limited by Share Ltd (hereinafter referred to as AOKANG International) announced 480 million yuan stake in cross-border electricity supplier Lanting Pavilion holdings limited liability company (hereinafter referred to as "Lanting Pavilion gathering potential"), to force cross-border electricity providers.

The agreement on share purchase signed by the two sides shows that AOKANG international will purchase 25.66% of the total shares from the shareholders of the United States by means of cash in the form of a wholly owned subsidiary of Hongkong. The total paction price is $77 million, and the contract is 480 million yuan RMB. The total price is $25.66%.

According to the reporter,

It is a self built B2C export cross-border e-commerce platform, founded in 2007 and listed on the NYSE in June 6, 2013.

AOKANG International said that the investment in Lanting Pavilion is aimed at taking advantage of both sides in the traditional industries and Internet resources to create a traditional industry "Internet +" strategy to enhance the overall competitiveness of the company. After announcing its stake in Lanting Pavilion, AOKANG international opened up and stopped.

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"Under the tide, AOKANG international has become a brand of shoes and clothing after 1 billion yuan acquisition of the cross border electricity supplier after World Wide purchase.

In the shoe and clothing market, cross-border electricity providers and the Internet.

The concept of Internet becomes the object of its capital operation.

According to the Beijing Business Daily reporter, previously reported birds have invested several times, including "Wenzhou loan", "pocket money management" and Renren technology and other Internet financial companies totaling 125 million yuan, another clothing brand hundred round pants industry chose to invest about 1000000000 yuan acquisition, stake in a number of cross-border e-commerce enterprises, and at the same time, renamed the cross border Tong Bao thoroughly pform cross-border electricity providers.

Cheng Weixiong, general manager of clothing experts and Shanghai Liang Qi Brand Management Co., Ltd., at the level of capital operation, the shoe and clothing brand hyped up through popular concepts to get a large amount of capital to let him welcome the opportunity of capital operation. But how to make use of capital becomes the key to profit making companies in the future.

According to statistics from the North Business Research Institute, along with the stock market boom, many garment and textile enterprises including fuanna, Luo Lai home textile, nine Mu Wang, search special and rich birds have been reduced by cash from major shareholders since May, and the amount of cash in cash has ranged from several hundred million to several billion yuan.

Cheng Weixiong said that the market of shoes and clothing has changed from extensive management to the meticulous management ten years ago. The current management mode needs more capital intervention. "We hope that the hot stock market can bring more capital to the clothing brand, and provide help for brand upgrading and pformation."