Chengdu'S "Going To Department Stores" Is An Inevitable Trend

According to statistics, as of April, the total volume of shopping centers in Chengdu exceeded 7 million square meters, ranking the first in the country. At present, the number of shopping centers in the main urban area is 71, 52 have been opened, and 19 have been built.

For department stores, the blowout development of shopping centers also means the great compression of living space.

Among them, "going to department stores" is undoubtedly a trend in the development of shopping centers.

It is understood that after the withdrawal of Shang Tai, the main floor will no longer have the main department stores.

The Mixc business executives said that the Mixc will use the shortest time to make use of the region to create a brand new fashion space. This region will be presented in the form of composite formats, bringing Chengdu more updated, more topical, forward-looking international fashion brands and interactive experience unique formats.

Also speaking frankly, or returning to the Chinese market in the form of shopping centers or acquisitions.

After the closure of the Hong Pai Lou Tianhong mall, the original site will also be built by the owner into a community business center.

On the other hand, leaving the field is not an old brand.

The only way out.

In fact, although the traditional department store's "old style" has been exposed frequently, but in the view of the people concerned, there are still many single department stores which are well managed in Chengdu.

The reporter reviewed the results of the 2014 Chengdu commercial body released by Chengdu yesterday. In 2014, less than 40 thousand of the total sales of Wangfujing in Chengdu were 3 billion 20 million, while the IFS turnover of 210 thousand parties was only 2 billion 300 million, though they were the sales crowns of department stores and shopping centers.

At the same time, the reporter noted that in the relevant list, the top 25 department stores, without exception, were higher than the same shopping center.

Chen Zhongwei, director of the China Department of the research department of the world bank Richard E.

There is still huge room for development. In the foreseeable future, China's retail market will continue to maintain double-digit growth.

Department stores want to get out of the current predicament, and the urgent task is to strengthen and reshape the core competitiveness of department stores.

This undoubtedly means that "change" will become another necessary way for department stores.

In this regard, Ran Lichun, President of Sichuan provincial Chain Commerce Association, pointed out that shopping center will become a new future of single department stores.

Take the Wangfujing as an example, the relevant responsible person has said that for good performance department stores, such as Chengdu Wangfujing department store, they will retain and diversify their formats as far as possible. They will soon become shopping centers in department stores, and expand the shops in the surrounding areas with these well developed department stores as the center.

Moore general store, located in Tianfu Square, will start reloading and brand adjustment in the second half of the year. According to the plan, the pformation of shopping mall will focus on the product line and the type of business format, and enrich the formats of catering, children, theaters and fitness.

"The pformation of department store shopping centers is the mainstream trend. The use of shopping center brand diversification and more diversified formats to pform traditional department stores can attract consumers' attention and increase their popularity."

An insider said frankly.