Chengdu Red Flag Chain Purchase Mutual Supermarket

Reporter visited

East, West, North and south, and so on, we can see that the facade and shop recruitment of reciprocal supermarkets are still there. Its unique red and yellow decorative style is still so striking. After more than 20 years of development, many stores have revealed signs of old disrepair under the baptism of "market winds and rains".

On the morning of June 6th, there was a family at 18 Bauhinia Road.

Reporters at the scene, the reporter saw at the scene, the gate closed, the house stood two staff members, did not wear a work clothes, the reporter pushed the door in, saw the location of the store, has set up rice food oil and other non-staple food, and the wine cabinet has been arranged and installed.

The door is full of goods, and it looks like it is being distributed.

The clerk told reporters, "now is the red flag supermarket chain, the supermarket will soon open."

None of the other questions is known.

In Tongzi Lin Nan Road, a reciprocal supermarket is only about 50 meters away from the red flag chain. The supermarket of reciprocal supermarket has not changed. The reporter bought 4 boxes of milk.

Wang's salesperson told reporters, "now is the red flag chain, I have worked in reciprocity for several years, I have some feelings, I should continue to work in this shop."

The reporter noticed in particular that she was dressed in black, not wearing the previous reciprocal supermarket red and yellow work clothes, nor wearing the red flag chain red dress.

In KELONG North Road, where the same reciprocity supermarket and red flag chain are only several meters away, the mutual supermarket store decoration and shop recruitment have not yet changed, but the interior has quietly changed, its goods collation and display style is completely red flag mode.

Their salesmen have already dressed in red flag chain work clothes.

In the streets and alleys of Chengdu, there are thousands of community-based supermarket chains, including Hongqi chain, mutual supermarket, dance Dongfeng supermarket, and the WOWO supermarket that has risen in recent years, 7-11 supermarkets, family supermarkets, Christie's supermarket and dozens of brands.

The top three supermarkets in Chengdu are mainly red flag and reciprocity, and dance Dongfeng third.

However, as a reciprocal supermarket that can keep abreast of the red flag, it has to face the result of bankruptcy and annexation. It has to make people sigh that the market economy is going to tide over the sand.

Annexed supermarkets with local rankings, and secrets that are not known to the outside world, it is understood that the main reason for the failure of mutual supermarkets is the breakup of capital chains and the failure of suppliers to make the mutual supermarkets continue to operate.

Then, to beat the second generation, dominate the rivers and lakes, the red flag chain "annex" mutually beneficial supermarket, how much did it cost?

Reporters call the red flag chain corporation, many people said: "now do not dare to talk nonsense, and finally look at the official announcement."

Rumor has it that the price of red flag for mutual benefit is 400 million yuan.

According to a senior official in Hongqi, the price of mutual benefit will be more than that of Hongyan.

In March of this year, the Hongqi chain completed the acquisition of local Hongyan supermarket, paying 238 million yuan.

Therefore, Chengdu industry experts predict that the red flag acquisition price should be around 250 million.

The acquisition of more than 120 stores in Hongyan supermarket will be completed in March this year. By June of this year, the red flag will complete the acquisition of more than 1000 mutual benefit stores.

This year, red flag supermarket chains will occupy 3000 supermarkets in Chengdu.

Since 09, 05, 2012, Chengdu red flag Limited by Share Ltd has been listed in Shenzhen Stock Exchange, and the "red flag chain" has become the first chain of domestic supermarket chains.

Its ambition to dominate Chengdu and the acquisition of other brand supermarkets is already on the way.

Ran Lichun, President of Sichuan commercial chain association, said, "the red flag chain with strong capital strength has met with the deep adjustment of the market economy structure this year, the historical opportunity of Chengdu supermarket industry shuffling, and the acquisition of other brand supermarkets is a logical thing."

Whether the red flag chain will have other larger company expansion plans, whether it will take the large department stores such as Auchan, Carrefour, and people's happiness, or will continue to adhere to the old way of its small community chain supermarkets, many industry experts say, "inconvenient comment".

Many colleagues in the supermarket told reporters that they were extremely stressed and nervous about the rapid expansion and development of the red flag.

Wherever the red flag chain goes, other supermarkets' popularity and turnover immediately drop, especially those small smoked hotels and convenience stores without chain brands and influence.

After the acquisition of the mutual supermarket, the red flag chain has no one to shake its market dominance.

In the future, it will be even more difficult to make a smoking hotel in Chengdu.