GAP This Fast Fashion Brand Will Be Left Behind.

The US middle end fashion market has lost its way, and no company has been more prominent than Gap.

The company announced last week that it will close 1/4 in 675 stores in North America in the next five years.

In the US, nearly 20 customers in New York are hovering around the world's newest flagship store at the corner of H&M West 34 street and American Avenue intersection in New York, and eagerly await the nine point one door to enter the shop.

The street is directly opposite.

A brand store is also preparing to open the door.

But there was only one woman standing in front of the store.

She was standing there distributing a Cuban restaurant leaflet to the hurried passers-by.

This comparison highlights the status quo of the US retail industry.

One by one, Gap,

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And iconic brands like Abercrombie&Fitch have reported declining sales, while H&M, Uniqlo, and Zara, these fashionable and cheap foreign fast fashion brands, are bustling about to catch up with customers who once loved American basic fashion.

But the brand has gone through 10 years of setbacks, and the latest closet operation is only the latest example.

The brand was once very fashionable, and actor Shharon Stone (SharonStone) even wore a high necked shirt and a Valentino skirt to attend the 1996 Oscar awards.

In 1998, Gap's TV advertisement "KhakiSwing" was broadcast to the 76 million TV audience with the last episode of Seinfeld. The entire advertising film was full of smiling faces and American optimism.

In the same year, the brand was once again the focus of public attention because it was the manufacturer behind the famous spotted blue skirt of Monica Lewinski (MonicaLewinsky).

Last week, ArtPeck, chief executive of Gap, spoke of the decline curve of the brand in a demonstration for investors.

Once Gap's latest round of operations closes, its imprint in the United States will sharply reduce to 2/5 during the peak of 2000.

"We have had a glorious time, but we have not been able to continue these glorious moments."

Peck told investors at Gap's headquarters in San Francisco.

"No one is satisfied with our performance."