Jilsander Changed Alessandra Bettari To CEO.

Jil Sander has found a new CEO to replace the original Alessandro Cremonesi.

The new CEO is called Alessandra Bettari. It was previously a CEO in Italy leather brand Valextra, and served as president and CEO of Fendi and Furla in Japan for several years.

JilSander now belongs to Onward, a Japanese apparel retail group. New CEO has also been the global business director of Joseph, another brand under the group.

It is worth mentioning that during the short term of the founder JilSander, the brand revenue increased, but it soon ran away and the group's original expansion plan ran aground.

Whether the brand can be restarted due to the change of high level and the replacement of creative director, we will continue to pay attention to it.

The original CEOAlessandroCremonesi will leave at the end of this month.

"Working for JilSander for 7 years is time to find a new direction to continue."

AlessandroCremonesi said to WWD last week when he announced his resignation.

He entered JilSander in September 2008 and was promoted to CEO in June of this year. So far, the brand creative director is RafSimons, who has experienced the founder.

The third return and departure, the current brand creative director is RodolfoPaglialunga - previously worked in Prada for more than ten years, last April to take over JilSander.

But these designer brands do not look very good. We have reported that Lanvin will be sold from Ms. Wang Xiaolan, the largest shareholder in Taiwan, and that of high Teye.

It also closes garment lines, MarcJacobs combines sub lines, and JohnGalliano even needs to be replaced.

To revive the brand.

JilSander's minimalism is praiseworthy, but in terms of the current financial data, the business situation is worrying.

According to the annual financial report submitted by the group to the Italy chamber of Commerce in 2014, JilSander sales in 2013 amounted to 102 million 500 thousand euros ($115 million 300 thousand), down 2% from the same period last year, a net loss of 14 million 600 thousand euros (about 16 million 420 thousand U.S. dollars), and a loss of 4 million 700 thousand euros (about 5 million 280 thousand US dollars) in 2012, and the brand also made 50 redundancies in the second half of last year.

However, at that time, the original CEOAlessandroCremonesi said that losses mainly came from "the cost of product development growth in previous years" and "the decline in Asian and Chinese market revenues".

At the same time, the financial report pointed out that the company will conduct a comprehensive "optimized operation" to adjust the operation and financial structure of the enterprise. It is expected that the restructuring and renovation task will be completed by the end of this year. The focus will be on the development of accessories products and the expansion of retail networks.