The Design Of Jeremy Scott Is Always Unrestrained And Moschino Sales Doubled.
Marcello Tassinari, chief financial officer of Aeffe, parent company of Moschino, said sales of the Moschino 2014 autumn and winter series increased by 10% over the previous quarter.
In 2014, sales of Moschino accounted for 65% of the total sales volume of Aeffe group.
Because of the good momentum of development, Moschino has also extended to men's wear.
Apart from its outstanding design style, Jeremy Scott also has many fans, including stars.
Recently, Katy Perry has been working with Moschino to become the latest spokesperson for the brand.
Moschino
The better the sale, the sales volume is 10 times that of 2 years ago.
To a large extent, this is due to the new design director in 2013.
Jeremy Scott
。
Jeremy Scott
Design
It's always full of things.
Jeremy Scott has worked with Adidas for 10 years.
In 2002, the Signe series, which was the first cooperation between the two sides, became the classic of Adidas. The launching of the wing shoes series in 2008 years is an aesthetic controversy.
Working with Adidas is Jeremy developing personal brand.
Since joining Moschino, he has brought this playful and humorous personal style to this brand.
He was very Moschino humorous and witty, so in February last year, Jeremy Scott's debut at Moschino Moschino saw packages and coats inspired by McDonald's and design elements from yellow SpongeBob SquarePants.
"Jeremy's work is excellent. He is Franco's ideal successor."
Moschino's parent company Aeffe President Michelle Stein said.
Franco Moschino, the founder of the brand, died of AIDS in 1994.
Michelle Stein said: "after Jeremy Scott took office, sales of Moschino increased by 10 times."
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