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    The "Amoeba Model" Mode Of Operation Has Achieved Remarkable Results.

    2015/6/24 10:03:00 95

    Han Du Yi SheInternetWomen'S WearBrand

      

    Han Du Yi she

    The success is based on its business model, CEO Zhao Yingguang said.

    Internet

    With the characteristics of low cost, rapid trial and error and fast learning, he applied the amoeba model to the operation of enterprises. The key words of this model are free, repetitive and passionate.

    In traditional

    clothing

    In the enterprise, the operation framework is set up according to the Department, including procurement, sales and administrative departments, while Han Du is a group mode, which reorganized the original department's business.

    Each group consists of three members, each of which is subordinate to the original product development, sales and procurement department.

    The group formed the cells of Han Du, and the responsibilities, rights and interests of each group were very clear.

    Now, there are more than 280 teams in Korea, ranking every day. The group bonus is distributed by the team leader. The team members can split up and pay the training fee to the original group leader.

    Unlike traditional enterprise top-down control management, South Korea adopts reverse service oriented management. Each group becomes the core of all public service departments, reversing the driving of these public sectors.

    To this end, Han Du has designed a complete set of corresponding systems to control the power of the public sector, so that they can provide the group with the best possible service and work more passionately.

    So far, there are 27 Koreas.

    brand

    。

    From 08 years, Korea has been trying to cross the border.

    Women's wear

    Men's clothing and children's clothing are also made.

    Designer

    Brand, from the middle end to the high-end, from Hanfeng to Europe and the United States, east wind and so on, it seems that the brand is chaotic, but has its inherent logic.

    Now the Korean capital is developing to the platform, and is a professional vertical vertical platform to make integrated platform to provide quality products integrated suppliers.

    There are five kinds of brands on the platform of Korea capital, including Internet brand, offline brand cooperation, Internet brand incubator "Han Du S space", factory cooperation and overseas brand.

    Han Du also hoped that Tmall could quickly introduce SP, LG and other Korean brands to China.

    In 2015, compared with the previous Juhuasuan, the change was very large, and both Koreas just caught up with the node, and did a lot of preliminary work in brand development efficiency and multi brand channel construction.

    Now Juhuasuan has changed from the low cost clearance channel of the original impression to the platform that brings the new brand influence. In the understanding of Han Du, the new products include brand new products and new brands, while Juhuasuan is the first to get users quickly.

    This year, Juhuasuan's strategy is to do more and more brands.

    Zhao Yingguang said that last year Juhuasuan's expansion was too fast, which resulted in its service capability not keeping up with the growth of the number of merchants, and the volume of traffic gained by merchants was diluted. So some businesses took conservative strategies for goods and resources poured into Juhuasuan, which in turn hurt the Juhuasuan brand, and consumers could not buy good things on it.

    He thinks that the change of Juhuasuan's shrinkage pit position this year is a great advantage, enabling the whole platform to enter a virtuous circle. If the output of the business is much more, it will invest more, and consumers will be more willing to buy it. On the basis of this, it will expand slowly, and in the long run, it can become bigger and bigger.

    Such a change has begun to show results. Since April this year, South Korea has clearly felt that the growth rate on Juhuasuan has improved.

    Zhao Yingguang believes that Juhuasuan's push for "super brand day" this year can also expand the influence of the brand.

    This year, Han Du has made a brand group. With six sub brands, it can achieve about 70000000 sales.

    Next, Han Du hopes to put more brands into the super brand days and invest more energy and resources.

    On the platform, he also hopes to be able to get a clearer group of consumers to make the brand targeted.

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