Anta'S Basketball Strategy Is Committed To Becoming The First Brand In China'S Basketball Market.

China now has more than 300 million basketball fans, so large a market for any one.

It is a great temptation.

Ding Shizhong, chairman and CEO of Anta's board of directors, was there.

At the signing ceremony of NBA, Anta said it would become China in three years.

The first brand.

Since then, Anta has stepped up its pace. Under the background of the weakness of other local brands, Anta now has the momentum of attracting 300 million fans.

All along, Anta and basketball are hard to give up.

In 2004, Anta worked with the Chinese men's basketball professional league for the first time and became a strategic partner of CBA. The cooperation between the two sides lasted for 7 years.

The cooperation with CBA has greatly enhanced Anta's brand awareness and influence. During this period, Anta's turnover increased from 310 million to 8 billion 900 million. In 2013, Anta launched the concept of "strength and priceless" basketball, and launched the "national shoes" route to launch 399 and 499 signature shoes, which were endorsed by NBA stars such as Kevin Garnett and Rajon Ron, and won the double harvest of reputation and business in the market. In October 2014, Anta announced that it became the NBA China partner, NBA trademark first authorized the Chinese sports brand, and Anta launched a full range of Anta -NBA joint brand sports shoes and sports accessories.

Anta has completed its three step layup in the basketball sector.

At the beginning of 2015, after signing NBA, Anta launched a heavy blow again, and recruited Clay Thompson.

Through the cooperation with NBA and players, we will continue to promote the rapid growth of basketball business.

In 2014, Anta sold more than 3 million pairs.

The sales volume increased by nearly 40%, and the sales volume increased by nearly 30%, of which NBA accounted for 26%.

In 2015, the development of Anta basketball business was more rapid. In the second quarter of 2015, the number of basketball categories at the order meeting increased by 115% compared with that in 2014.

"Thompson is an important support for consolidating Anta's cooperation with NBA. Anta's priceless force has 5 NBA superstars, but Anta will not meet the number of existing signing stars, and will find opportunities to acquire more NBA star resources."

Xu Yang revealed that before the end of 2015, Thompson's exclusive signature sneakers and a series of NBA licensed products will be launched.

In 2014, Anta's basketball strategy has achieved initial success. In 2015, with the help of a NBA champion, the perfect period has been achieved.

We will wait and see what will happen in 2016 and when the three year contract expires. Let us wait and see whether the pledge to become the first brand in the Chinese basketball market can be realized.