Gap Efforts To Save Themselves Will Focus On Electricity Providers In The Future.

Facing all kinds of attempts of competitors, GAP is very traditional from material to design.

The cycle of its design from shop to shop is 10 months, about 3 times that of ZARA and H&M.

Its new CEOArtPeck has previously said it will shorten the cycle to 30 weeks, but it will still be about two times as long as its competitors.

GAP's new CEO Art Peck recently said it was looking for a new way to reset its brand goals.

This involves the 3 sales of Peck, upgrading the company's electricity supplier, mobile terminal and full channel retail capabilities. The CEO, who comes from the digital sector, seems to have a special interest in the business.

It is reported that

It is still good in the most fashionable O2O field.

GAP is actively promoting the "online booking store" project.

The group has 3749 stores in 51 countries, of which 3309 are self owned.

It is reported that Gap plans to expand the net booking store to 1600 stores before the end of the two quarter of this year.

Up to now, a total of 500 thousand orders have been generated in Gap's "online booking store". Compared with pure line or pure line, the amount of "net order store" is much larger.

Due to its good results, Gap plans to highlight the "reserved" button on the website's merchandise page.

In the past year, Gap has taken a sustained high level in order to restore its continued decline.

Means to attract more consumers.

If you have purchased Gap in the past year,

You probably won't buy it at full price. Gap brand has become a synonym for continuous promotion.

In this brand store, all products are more than forty percent off discount, or even thirty percent off more.

Consumers will often receive brand email saying "the last day, 25% off promotions", or "the last few hours, the full 100 minus 45".

But with the increasing discount, many consumers are reluctant to buy goods at the original price.

At present, the Gap strategy has been adjusted to start reducing sales promotion activities to enhance brand value.

Birchbox is a cosmetics business website in the US, providing cosmetic trial service ordering service.

After ordering, you can receive a customized gift box, which is suitable for your skin and needs, including skin care, make-up, makeup tools, etc.

The price is 10 dollars per month.

Recently, Birchbox will work with Gap to open temporary counters in seven Gap flagship stores in San Francisco, Chicago, Losangeles, Houston and New York.

Customers can buy cosmetics provided by Birchbox here, or make a gift box by themselves.

Although this temporary counter will only last until July, what if the effect is good?