Can "Clothing Custom Service" Pry Your Wallet?

Recently, a famous netizen was drying up on micro-blog and making it on Nike's official website.

At the time of the screenshot, when she entered the character signature, she entered the word "ADIDAS". The prompt on the webpage popped out, "sorry, your input is not in line with our relevant policies", which made her laugh and cry.

Many fans of Nike and fans of sports shoes are no stranger to this customized service. Apart from Nike, Adidas and other brands also have similar services, you can choose personalized colors and fabric collocation after you match a pair of shoes, and you can also put personal names on your shoes, such as name abbreviations, and customize the unique shoes.

Style, color, fabric optional, but also personalized signature.

Hangzhou Tower and other shopping malls.

The agency said that this service is mainly focused on Nike's direct brand stores and official website, and has not been promoted to the distributors' stores.

At present, consumers can not enjoy this service in the stores in Hangzhou. Recently, they can try it in a direct store in Shanghai. "Its audience is still relatively wide, especially for young girls."

This customized service is called NIKEiD, with more than 200 shoes on its official website for exclusive customization, such as this year's Roshe One series running shoes, classic Jordan series basketball shoes, Air Max series sports shoes and so on.

The general customizing process is that you can choose the color and material you like in the different parts of vamp, shoe tip, heel, outsole, middle sole, shoelace, lining and so on. Finally, you can embroider the personal signature of 6 characters within the heel of your shoe, such as your name Pinyin abbreviation.

Want to add a pocket that can put iPhone6PLUS? OK!

In addition to Nike, Adidas also has a similar custom service called mi adidas.

Customers can choose their favorite colors, fabrics and embroidery on the basis of a Adidas classic shoe template.

Last year, Adidas also developed a APP. Users can print their favorite patterns on sneakers, which cost a lot of money and cost $110, and they do not support China.

In addition to sports brands, many popular fast fashion and casual wear brands have also tried to offer customized services. Compared to buying luxury brands with higher threshold, more popular and mass production of ordinary clothing is more prone to crash shirts, and consumers are increasingly demanding on goods and service experience.

In 2013,

In Japan, 3 custom clothing stores "My Uniqlo" were first launched. These stores bought about 170 accessories from handmade material stores, and according to the needs of customers, the clothes were modified or decorated by professional customers, and they could be delivered on the shortest day.

Also in Japan, where Levi's is located in Shinjuku's concept store, customers can change their clothing design according to their own preferences. For example, add a iPhone6 Plus personality pocket to the back of the jeans.