Display Management Is A Comprehensive Discipline Of Store Operation.

Enterprises should set up professional display departments, and full-time managers should be engaged in display management.

To set up a professional display department in the brand management center, on the one hand, is to promote the products of this season, and more importantly, to establish the image of the brand, so as to achieve the goal of improving sales.

Implementation is only part of the entire display management.

Display shops are the shops that carry out the display guidance, usually the direct stores and flagship stores of the brand, and the newly opened shops.

The scope of work of the display department:

(1) scheme design:

Store display will be replaced with seasonal and clothing series changes. The display department must have a good display design plan.

These programs include different areas such as windows, shelves, and water platforms.

A good plan is also the foundation of the display effect.

(2) normative management:

The secret is to reproduce a successful method without distortion.

In order to standardize the terminal display, there must be a set of standardized management systems and inspection methods.

(3) business training:

There are many things that involve visual arts, such as color and modeling.

In this case, if all the stores of a brand have the detailed knowledge of display, then the display plan of the headquarters can be fully implemented and implemented in the terminal.

(4) terminal implementation:

In the process of implementation, Chen Li can continuously improve his own business level, at the same time, he can detect the feasibility of his own display design plan, and can also combine shop training.

Display management process:

A shop daily display and maintenance system.

B display scheme design and approval system.

C management system for display props.

D display implementation system.

E display training system.

F display support system for new store opening.

Division of display personnel:

A brand in the whole system has a good effect in layering management of display and setting up display assistant in shops.

A headquarters display manager: directing and managing the display, training and design of the whole system.

B branch display director: play the role of intermediate convergence, implement and guide management.

C shop display Helpers: under the guidance of headquarters, carry out the implementation of display, dealing with daily display problems.

Display management is a comprehensive discipline, including aesthetics, ergonomics, visual merchandising, sales and other aspects. In the process of implementation, it is necessary to achieve a unified approach in all aspects, and establish corresponding management system and process, so that the display can play a greater and greater role in the sales process.

The display department plays a very important role in the division of the company.