Selecting Franchised Brands Should Learn To Pay Attention To Key Points.

If the consumption level in your area can not be compared with that of the developed areas, then you can't easily introduce high priced clothing. If you have a lot of casual wear brands around the shop, and the competition is fierce, then you can stagger the scope of business and put the target in ladies' clothes or professional clothes. The effect will be better. Or the local consumers prefer the women's clothing in Shanghai and Guangdong, so you can give priority to joining the brand of Shanghai.

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

Before you decide to join the brand, the answer to the following questions must be very clear in your mind?

Do you want to join men's wear, women's wear or children's wear brand?

Locally acceptable price range of products

Do you want to join the brand style casual wear, professional wear or ladies' dress?

What preferences do local consumers have in clothing purchases?

How much money do you plan to invest?

By this time, your target brand has been reduced to a certain extent. It may have produced several candidate brands. Then you can choose the items according to the items we mentioned later.

Clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods.

That's why you want to join.

Whether the local word-of-mouth is good or not, and how popular the product is, is a factor that needs to be focused on.

This can be divided into several aspects.

First, what is the popularity of the brand in all regions of the country? What is the status of the brand in the mind of the consumer? You can directly ask the Brand Company for its previous sales data. It can also be understood from the side.

Secondly, according to the location of the brand and the style of the product, how many people will be interested in buying this product in the local area? To judge whether the number of your target customers is sufficient.

Third, we need to look at it.

Is it similar to similar brands?

Competitiveness? Does design style match consumer habits and preferences of local consumers? Avoid conflict and conflict as far as possible.

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

According to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and make the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

A clear understanding of Brand Company's development, including its history, current situation and future trend, is very important for your choice and decision.

As your supplier, it is also a business partner. Your development is closely related to the development of the company.

Of course we want to choose a company with good credit, mature and healthy development to work together.