Clothing Franchises Should Improve Their Performance At A Timely Price Reduction.
The timely price reduction of apparel franchised stores is an important price strategy of all kinds of exclusive stores. It can adjust the structure of commodities, deal with outdated goods, and stimulate consumers' desire to buy through price fluctuations.
The price reduction of food stores is a reduction strategy for food stores, because people generally think that the price reduction of food is due to deterioration, which is unfavorable to the image of the whole store.
However, in recent years, due to the increasingly fierce competition, the faster turnover of goods, and the fact that people prefer fresh food, they choose not only to maintain quality but also to freshen.
Therefore, a food store began to deal with those foods with good quality but not very fresh at a reduced price, with a reduction of around 50%, so as to ensure that the food on the shelves is mainly fresh.
From the past to the present, clothing stores are frequently used to reduce the price of exclusive stores, because the clothing has obvious timeliness and seasonality.
For outdated goods, its market value has been greatly reduced. If it is out of time, it will cause the clothing stores to get into trouble; for the over season goods, its market value will be greatly reduced, because if the off-season goods are not handled in a timely manner, they will have to wait for next year to sell again.
However, it is still unknown whether there will be a sale next year. Even if the market is promising, the high interest rate of hoarding commodities will eat all the profits in a year. Therefore, the sale of clothing stores is inevitable.
Clothing sale in clothing stores: from the past to the present, clothing
Franchised store
Stores are frequently used to reduce prices, because clothing has obvious timeliness and seasonality.
For outdated goods, its market value has been greatly reduced. If it is out of time, it will cause the clothing stores to get into trouble; for the over season goods, its market value will be greatly reduced, because if the off-season goods are not handled in a timely manner, they will have to wait for next year to sell again.
However, it is still unknown whether there will be a sale next year. Even if the market is promising, the high interest rate of hoarding goods will be put in the same year.
profit
All eat, so the sale of clothing stores is inevitable.
Other types of specialty stores must pay attention to timing, frequency and speed when adopting a reduction strategy.
For different types of exclusive stores, the timing of sale is different.
Couture
They often promote when they want to change their seasons; food stores are related to the shelf life of goods; jewelry stores often reduce their prices during festivals.
But there are also some practices that are usually consistent, such as most of them start from the weekend until a week or two weeks later.
The frequency can not exceed 30% of the total sales time, otherwise it will make the customer think it is a cheap store, destroy the image of the exclusive store and the overall business objectives.
The price range can be large or small.
Some research data show that the sale price of the exclusive store is less than 20%, which is not attractive to customers. Generally, it is more suitable between 30%-50%, and the rate of 60%-70% can be reduced to 5%.
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